Review recent policy updates, sorted newest first, with lightweight filters for quick review.
Total updates
1363
AddedRequirements for Seller Identity Verification
How We Share Your Information
When required to comply with applicable law, legal process, or government requests. | If you use automated identity verification, our third-party service provider retains your facial data for up to 72 hours. This period may be extended if needed for fraud dete
Summary
Policy now explicitly discloses data sharing with Persona for facial recognition, retention timelines (3 years for docs; 72 hours for facial data), and government-required disclosures during seller identity verification.
Verify your identity as part of account registration and validation. | Comply with legal obligations, such as anti-money laundering laws, and for anti-fraud purposes.
Summary
Policy now explicitly documents seller identity verification uses: account validation, AML/anti-fraud compliance, and optional facial recognition matching. Adds transparency on facial data handling and third-party processor (Persona) involvement.
A claim chart for each patent, explaining how the product(s) featured in the identified URLs or links infringe your patent. The product(s) analyzed in the claim chart must be the same as those in the submitted URLs or links
Summary
TikTok added four explicit documentation requirements for utility patent infringement claims: proof of ownership/license, patent copies, specific infringing URLs/links, and detailed claim charts mapping products to patent infringement.
Images must not be screenshots with phone or computer screen banners and icons displayed. | Your qualification is under review
Summary
Policy restructured from prose format into clearer sectional organization (Do's/Do Not's/How to) with same requirements restated. No new image submission rules added.
Documents must be valid and not expired. | The image must be a clear, high-quality, complete, and color image of your government-issued photo ID.
Summary
Re-verification image requirements restructured with formatting improvements. "Do" section clarified with periods and line breaks; no new substantive requirements added to identity verification guidance.
Identity Re-verification Requirements05/26/2026Here at Tik Tok Shop, we want to provide our users with a secure and trustworthy shopping environment. At times, we may ask you to re-verify your identity (ID). This can happen if we detect risk from your shop or
Summary
Policy page restructured with cleaner formatting and "Key Requirements at a Glance" summary. Core verification requirements (valid ID, clear photo, JPG/JPEG format) remain unchanged from 05/26/2026 version.
Enforcement actions list (Account Health Rating deductions, listing removal, access revocation, refunds) removed from policy section. Content relocated to separate Seller Enforcement Policy resource with no change to actual enforcement rules.
Standard Settlement Period: This is the default tier that automatically applies to all sellers out of probation. | Accelerated Settlement Period: This tier offers a faster settlement period compared to the Standard, and eligibility is determined by shop perfor
Summary
Settlement tier definitions (Introductory, Standard, Accelerated, Express, Deferred) removed from standalone section. Policy restructured with tiers now embedded within expanded policy framework explaining evaluation criteria and reserve mechanics.
Settlement Tiers – This determines when your earnings (minus any reserves) are paid out, based on successful order delivery and your performance as a seller.
Summary
Policy page restructured with expanded explanation of settlement tiers, reserve levels, and evaluation criteria. Core requirements remain unchanged: 30-day reserve holds, monthly performance reviews, SPS thresholds unchanged.
Key Points:Seller payouts are determined by monthly performance reviews, which set both your payout timing (Settlement Tier) and the portion of funds held in reserve.Reserve funds are held for 30 days to cover potential returns or refunds, and any unused reser
Summary
Policy restructured into comprehensive guide with detailed settlement tier descriptions (Introductory, Standard, Accelerated, Express, Deferred) and reserve levels. No new requirements or enforcement triggers introduced.
Sensational, Shocking, or Disturbing Content | Unoriginal, Low-quality, and Irrelevant Content
Summary
Two vague content restriction headers ("Sensational, Shocking, or Disturbing Content" and "Unoriginal, Low-quality, and Irrelevant Content") removed. Specific prohibited behaviors (nudity, violence, gore, hate speech) now listed under broader "Content Policy" without narrower section headers.
Section header "False, Misleading, and Inconsistent Information" removed. Content merged under expanded "Exaggerated Promises" and new "Price and Discount Claims" sections with identical prohibitions restated.
Phrases or implications that claim to cure, diagnose, correct, regulate, or modify a physiological function | It must not mislead customers about its characteristics, effects, or properties.
Summary
Removed category-specific prohibitions on cosmetics and food claims. Rules against disease treatment claims, pharmacological effects claims, and attributing medicinal properties to foods were deleted. Replaced with consolidated policy covering exaggerated promises and misleading information.
Overt claims that a promoted product will cause weight loss | Claims that a product can cure, treat, or prevent obesity
Summary
Weight management content prohibitions removed from policy. Restrictions on weight loss claims, GLP-1 references, testimonials, and before/after imagery no longer explicitly listed.
The product shown in the video was not mentioned on the landing page | The product was not explicitly or completely shown in the creator's content
Summary
Removed four specific examples of "Irrelevant Product Promotion" from Content Policy. Examples banned product claims inconsistent with landing pages, incomplete product display, product mismatches, and 404 errors. Rules now consolidated into broader "False, Misleading, and Inconsistent Information" section.
Links to other websites or online fundraisers | Phone numbers, social media handles, or email addresses
Summary
Removed blanket prohibition on external traffic redirection (links, phone numbers, QR codes, handles) from Content Policy. Now embedded in comprehensive creator/seller content rules with enforcement through removal and account restrictions.
Other content that may have a negative effect on minor safety
Summary
Minor Safety section removed from source policy document. Prohibition on content persuading minors to purchase and targeting minors in promotions no longer explicitly listed in this policy snapshot.
Creators are prohibited from using the names, images, and likeness of people (including celebrity images or collections) for commercial purposes, like product endorsement or merchandise. This requires express permission from the individual.
Summary
Removed standalone section on brand/logo infringement and unauthorized use of names/likenesses. Rules now integrated into comprehensive TikTok Shop Content Policy effective 07/01/2026.
