Guides
Creator guides
Practical walkthroughs for TikTok Shop eligibility, compliance, and monetization that explain what matters, why it matters, and where creators usually get flagged.
Start with funnel strategy, then move into disclosures, enforcement, pricing, and operations once you know which kind of buying behavior you are trying to drive.
- Strategy
Marketing Funnels & Buyer Psychology for TikTok Shop Creators
Why ToF/MoF/BoF content actually works, Maslow's hierarchy applied to TikTok Shop products, the psychology behind tapping a product tag, and how to build a content calendar that converts without getting flagged.
Open guideRead now - BOF
Bottom-of-Funnel Content Rules: What Gets You Banned on TikTok Shop
What BOF content is, why TikTok cracked down in Spring 2026, the Spring 2026 enforcement wave, allowed vs banned tactics, price/health/disclosure rules, and a pre-publish compliance checklist.
Open guideRead now - TikTok Shop
How to Become a TikTok Shop Creator
Eligibility requirements by market, step-by-step onboarding, commission setup, seller registration, and how to stay compliant after approval.
Open guideRead now - Enforcement
How to Handle a TikTok Shop Violation
Got a violation notice? Understand the Creator Health Rating system, what each milestone means, how to appeal correctly, and how to prevent future strikes.
Open guideRead now - Pricing
TikTok Shop Pricing Rules: What You Can and Can't Say
Strike-through pricing, "was/now" claims, urgency copy, BOGO offers, and FTC deceptive pricing rules — everything creators need to stay clean on pricing.
Open guideRead now - Health & Wellness
What Supplement Claims Are Allowed on TikTok Shop
Structure/function vs disease claims, FDA disclaimer requirements, weight loss language, before-and-after rules, and what actually gets creators flagged.
Open guideRead now - Content Quality
TikTok Shop Content Quality Rules: How to Avoid Getting Restricted
The 2026 content quality crackdown, what counts as low-quality or repetitive content, the 3-per-7-day posting limit, and how to create content that stays clean.
Open guideRead now - Disclosures
TikTok Shop Disclosure Guide: When and How to Say #ad
When you must disclose, TikTok's commercial content toggle, language that works (#ad, #paid_partnership), language that doesn't ("link below", "collab"), and FTC rules in plain English.
Open guideRead now - AI Content
AI Content Rules on TikTok and TikTok Shop
When you must label AI-generated content, what's banned even with a label, how the AIGC toggle and C2PA auto-labels work, and what the FTC's 16 CFR Part 465 fake-reviews rule means for AI voiceovers on affiliate content.
Open guideRead now - Enforcement
How to Appeal a TikTok Shop Violation
Step-by-step appeal path, the 30-day window, evidence by violation type, language that works, what to do if denied, and how to escalate beyond the second appeal.
Open guideRead now - Products
What Products Are Banned on TikTok Shop
Prohibited vs restricted vs qualified — the 3 tiers, the full banned product list, what needs Qualification Center approval, and products that seem fine but aren't.
Open guideRead now - Commissions
TikTok Shop Commission Guide: How Affiliates Get Paid
The commission formula, open vs targeted collaboration, 30-day rate protection, settlement timeline, payout methods, why actuals differ from estimates, and tax basics.
Open guideRead now - GMV Max
GMV Max Explained: What TikTok Shop Creators and Sellers Need to Know
What GMV Max actually is, how it uses your content, how you get paid, and what sellers and creators need to do differently now that it's mandatory.
Open guideRead now - Creator Operations
TikTok Shop Samples: How Creators Get Free Products to Promote
Free vs refundable samples explained, how Sample Points work, how to use Sample Coupons, and the Sample Integrity Policy rules that can cost you access if you break them.
Open guideRead now - Video Quality
TikTok Shop Good Quality Video: How to Earn the Tag
What the Good Quality Video tag actually is and isn't, the published criteria and thresholds, how Pre-Check + Diagnostics work, and why Promotion Performance Score is the real reach unlock — not the tag itself.
Open guideRead now