Review recent policy updates, sorted newest first, with lightweight filters for quick review.
Total updates
1681
AddedElectronic Products Requirements
FCC ID
Grantee Code: A three- or five-character alphanumeric code assigned by the Federal Communications Commission (FCC) to the responsible party. | Product Code: A code assigned by the grantee to identify the specific equipment. The product code may contain letters
Summary
Expanded FCC ID guidance documentation section to clarify grantee code, product code, and labeling display options (physical or e-label). No new substantive requirements added.
Product has a Supplier's Declaration of Conformity (SDoC) with the FCC Rules | Product is FCC-defined incidental radiator; not intended to emit RF >9 kHz. No FCC approval needed.
Summary
New FCC RF emission attribute requirement for electronic products: sellers must select one of four RF status options and provide SDoC contact/address details if applicable during product listing.
Log into Seller Center. | Select Add product and enter the required product information, including the category, images, description, product details, and other applicable information.
Summary
New mandatory FCC compliance declaration requirement for RF-emitting products. Sellers must classify products by FCC authorization status in product listing via new "Radio Frequency Emission & Authorization Status" attribute in Seller Center.
Deducting points from your Account Health Rating (a metric used to measure your performance and policy compliance) | Removing product listings
Summary
Enforcement actions section was reorganized to explicitly list consequences. No new enforcement penalties were introduced; existing enforcement list was repositioned within policy document structure.
Ads for virtual currencies or cryptocurrencies, such as Bitcoin and Ethereum, and cryptocurrency trading platforms may be allowed if the following requirement is met:
Summary
TikTok Ads expanded the list of allowed financial service ad categories—adding investment brokerage, trading platforms, investment professionals, and regional examples—while maintaining all existing approval requirements (licensing, legal compliance, 18+ audience restriction).
Examples of allowed financial services were restructured and expanded to include BNPL, debt consolidation, and crypto exchanges. Section title changed from "Business Help Center" to "Business Resource Center." No new requirements introduced.
*NFT ads must not present NFTs as investment products or guarantee financial returns.
Summary
The policy change restructured the examples allowed for financial services ads, now including insurance, cryptocurrencies, and NFTs, while maintaining regulatory requirements. This is a presentation-only change with no new requirements introduced.
The ad must be restricted to audiences aged 18 years and older | The ad must be restricted to audiences aged 20 years and older
Summary
Crypto ads now require Japanese FSA authorization and audience age restriction raised from 18+ to 20+. Securities removed from allowed list; Funds and Insurance added.
Debt consolidation services and refinancing | Foreign Exchange (FX) services
Summary
TikTok added three financial service categories (debt consolidation, FX services, precious metals) to its allowable examples list without introducing new licensing or age-restriction requirements.
UpdatedBeauty and Personal Care Products Requirements
Beauty and Personal Care Products Requirements
Key Points:To sell Beauty and Personal Care Products, you may need to submit documentation through the Qualification Center (a tool in Seller Center). Requirements vary depending on your role as a seller.Beauty and Personal Care Products with an expiration dat
Summary
Wording clarified: "with an expiration date" changed to "may have an expiration date." No new requirements added; existing Expiration Date Labeling and Shelf Life Requirements remain mandatory for qualifying products.
Not currently flagged as a high-risk creator under TikTok Shop's creator risk review | Not currently flagged as an inferior-performance creator
Summary
Removed three creator eligibility checks for affiliate marketing: high-risk creator flag, inferior-performance flag, and IP risk flag. Creators previously required to avoid these flags now face no explicit disqualification.
AddedTikTok Advertising Policies: Healthcare and Pharmaceuticals
Examples of what is not allowed
Pregnancy and ovulation test kits, menstrual and ovulation trackers or tracking apps; oral contraceptives, emergency contraceptive pills, or morning-after pills may be allowed if the following requirement is met:- The ad must be restricted to users aged 18 yea
Summary
New prohibitions added: condom ads emphasizing sexual pleasure, most gynecology/andrology products banned unless age-gated 18+. Contraceptive pill ads allowed only with age restriction enforcement.
UpdatedTikTok Advertising Policies: Healthcare and Pharmaceuticals
Examples of what is not allowed
May be allowed if the following requirements are met:- Provide proof of approval and certification from appropriate local regional regulating authorities, Ministry of Health (MOH) - Medical Institution license- The ad must be restricted to users aged 18 years
Summary
TikTok now permits breast augmentation and weight-loss surgery ads if pre-approved by TikTok sales rep and regional health authority, age-gated 18+. Labiaplasty, tummy tuck, and genital surgeries remain prohibited. New category: cosmetic clinics and gynecology/andrology services now eligible with MOH license and age-gate.
UpdatedTikTok Advertising Policies: Healthcare and Pharmaceuticals
Examples of what is not allowed
- Suggestions that the product or service is equivalent or better than prescription-only medicines | - Claims that the product or service can offer similar results as any prohibited cosmetic or surgical treatments
Summary
TikTok added four new prohibited healthcare ad categories: clinical trial recruitment, skin tanning accelerators, adoption/surrogacy services, and invasive cosmetic procedures. Geographic enforcement expanded to Pakistan with strict age-gating and local approval requirements.
UpdatedTikTok Advertising Policies: Healthcare and Pharmaceuticals
Examples of what may be allowed
- Infant formula (6 months and above) and toddler food (1 to 3 years) only in Punjab, Khyber Pakhtunkhwa and Balochistan provinces | -Dermal fillers
Summary
Addition of new permitted healthcare advertising services including dermal fillers, PRP injections, and cosmetic dentistry, with no change to existing regulations on age restrictions and local compliance requirements.
UpdatedTikTok Advertising Policies: Healthcare and Pharmaceuticals
Examples of what is not allowed
May be allowed if the following requirements are met:- Provide proof of approval and certification from appropriate local regional regulating authorities- The ad must be restricted to users aged 18 years or older Example of what is not allowed:- Veterinary med
Summary
New prohibitions on performance promises related to permanent body changes and exaggerated claims for products are now enforced. Specific medical device ads are also prohibited without proper regulatory proof.
