Summary
Examples of allowed financial services were restructured and expanded to include BNPL, debt consolidation, and crypto exchanges. Section title changed from "Business Help Center" to "Business Resource Center." No new requirements introduced.
Why it matters
Clarifies which financial product categories may qualify for TikTok ads, but the underlying licensing and compliance requirements remain unchanged. Affects only advertisers planning campaigns for these product types.
Recommended action
Review the updated eligible financial services list if running or planning financial services ads. Verify your product category aligns with the examples and confirm existing licenses/compliance still apply.
Investment services
Ads for cryptocurrency exchanges and custodial wallets may be allowed if the following requirements are met:
Investment services
Ads for cryptocurrency exchanges and custodial wallets may be allowed if the following requirements are met:
Affects: Seller
