Summary
New prohibitions on performance promises related to permanent body changes and exaggerated claims for products are now enforced. Specific medical device ads are also prohibited without proper regulatory proof.
Why it matters
Sellers must review their advertisements to ensure compliance given these new prohibitions to avoid penalties. Non-compliance may result in enforcement actions, including ad removals and account suspensions.
Recommended action
Review product advertisements for compliance with the updated prohibitions, especially regarding performance claims. Adjust marketing strategies if necessary to meet new requirements.
May be allowed if the following requirements are met:- Provide proof of approval and certification from appropriate local regional regulating authorities in the ad content and landing pages- The wording must follow the various guidelines for each product
May be allowed if the following requirements are met:- Provide proof of approval and certification from appropriate local regional regulating authorities- The ad must be restricted to users aged 18 years or older- Be located and approved in Japan Examples of what is not allowed:- products
May be allowed if the following requirements are met:- Provide proof of approval and certification from appropriate local regional regulating authorities- The ad must be restricted to users aged 18 years or older- Be located and approved in Japan Examples of what is not allowed:- Overseas medical institutions and services- Personal input of medical products
- Private healthcare products, such as family planning, supplements, menstrual cups, or other similar products and services
- Infant food such as milk powder, dietary supplements, or other similar products
- Breast augmentation, hormone therapy, and genital treatment in domestic cosmetic surgery and other similar services
Jordan
Affects: Seller
- Provide proof of approval and certification from appropriate local regional regulating authorities in the ad content and landing pages
Not allowed.
