Summary
TikTok removed contraception and reproductive health examples (pills, trackers, tests) and added cosmetic procedures (fillers, injectables, dental, hair restoration) to allowed healthcare advertising examples.
Why it matters
Creators and healthcare advertisers must update ad content strategy. Contraception-focused ads may face rejection despite prior allowance. Cosmetic procedure ads now explicitly permitted under 18+ age restriction, shifting eligible audience.
Recommended action
Audit active contraception/reproductive health ads for rejection risk. Confirm cosmetic procedure campaigns comply with 18+ age-restriction requirement. Document baseline compliance status before rollout.
Affects: Creator, Seller, Video
