Summary
TikTok expanded prohibited financial products to include binary options, forex trading, non-custodial wallets, and P2P lending. Added Pakistan to regional restrictions. Reordered compliance requirements, elevating "relevant laws" obligation.
Why it matters
Advertisers promoting forex, binary options, crypto wallets, or P2P lending now face ad rejection and potential account restrictions. Pakistan-based financial ads are banned. Stricter legal compliance language increases enforcement risk for non-licensed operators.
Recommended action
Audit financial product ads for binary options, forex, non-custodial wallets, P2P lending. Remove Pakistan-targeted campaigns. Verify local licensing and ensure ads clearly state "relevant laws" compliance with specific disclaimers.
Peer-to-peer (P2P) lending
Virtual currencies, such as Bitcoin and Ethereum
The ad must be restricted to users aged 18 years and older
Peer-to-peer (P2P) lending
Virtual currencies, such as Bitcoin and Ethereum
The ad must be restricted to users aged 18 years and older
Affects: Creator, Seller, Listing, Video
