Summary
Crypto ads now require Japanese FSA authorization and audience age restriction raised from 18+ to 20+. Securities removed from allowed list; Funds and Insurance added.
Why it matters
Crypto advertisers must obtain FSA approval and exclude users under 20, adding compliance burden. Removal of Securities narrows permitted financial services. New requirements create enforcement risk for non-compliant campaigns.
Recommended action
Review all active crypto and financial ads for FSA authorization status and age targeting. Update targeting to 20+ minimum. Halt Securities ads unless explicitly re-permitted.
Ads for cryptocurrencies or virtual currencies, including trading and advisory platforms, may be allowed if the following requirements are met:
The ad must be restricted to audiences aged 20 years and older
Ads for cryptocurrencies or virtual currencies, including trading and advisory platforms, may be allowed if the following requirements are met:
The ad must be restricted to audiences aged 20 years and older
Obtain a trade license that permits you to conduct financial virtual business
Affects: Creator, Seller
