Summary
TikTok now permits breast augmentation and weight-loss surgery ads if pre-approved by TikTok sales rep and regional health authority, age-gated 18+. Labiaplasty, tummy tuck, and genital surgeries remain prohibited. New category: cosmetic clinics and gynecology/andrology services now eligible with MOH license and age-gate.
Why it matters
Cosmetic surgery advertisers must now secure TikTok sales rep approval in addition to regulatory certification—a new gate that increases compliance friction. Broader gynecology/andrology eligibility may unlock new ad spend, but non-compliant categories (genital procedures) remain banned with enforcement risk. Age-gating requirements ensure COPPA-adjacent exposure.
Recommended action
Cosmetic surgery/clinic advertisers: contact TikTok sales to initiate pre-approval workflow before submitting ads. Audit creative for banned procedures (labiaplasty, tummy tuck, genital surgery). Verify MOH/health authority certification is current and acceptable proof format. Implement 18+ age-gate on all cosmetic ads.
May be allowed if the following requirements are met:- Provide proof of approval and certification from appropriate local regional regulating authorities, such as a Ministry of Health (MOH) license- The ad must be restricted to users aged 18 years or older
- Provide proof of approval and certification from appropriate local regional regulating authorities, such as a Ministry of Health (MOH) license
May be allowed if the following requirements are met:- Provide proof of approval and certification from appropriate local regional regulating authority, such as the Ministry of Health (MOH) license- The ad must be restricted to users aged 18 years or older
Breast Augmentation or Weightloss allowed if the following requirements are met:- Provide proof of approval and certification from appropriate local regional regulating The ad must be restricted to users aged 18 years or older
Affects: Creator, Seller, Listing, Video
May be allowed if the following requirements are met:
- Provide proof of approval and certification from appropriate local regional regulating authority, such as the Ministry of Health (MOH) license
Breast Augmentation or Weightloss Surgery is allowed if the following requirements are met:
- Gynecology and andrology products or services such as supplements, medicines, and hospitals
Examples of what is not allowed:- Labiaplasty- Tummy tuck- Buttock or anal rejuvenation- Any other aesthetic genital surgery
- Work with a Tik Tok sales representative to determine eligibility and obtain permission to run ads
May be allowed if the following requirements are met:- Provide proof of approval and certification from appropriate local regional regulating authorities, such as a Ministry of Health (MOH) license- The ad must be restricted to users aged 18 years or older
- Provide proof of approval and certification from appropriate local regional regulating authorities, such as a Ministry of Health (MOH) license
May be allowed if the following requirements are met:- Provide proof of approval and certification from appropriate local regional regulating authorities, such as a Ministry of Health (MOH) license- The ad must be restricted to users aged 18 years or older
May be allowed if the following requirements are met:
- Provide proof of approval and certification from appropriate local regional regulating authorities, such as a Ministry of Health (MOH) license
