Summary
New prohibitions added: condom ads emphasizing sexual pleasure, most gynecology/andrology products banned unless age-gated 18+. Contraceptive pill ads allowed only with age restriction enforcement.
Why it matters
Healthcare advertisers must immediately audit contraceptive, gynecology, andrology campaigns. Non-compliant ads face removal. Sellers risk account penalties for violating new sexual content and age-gate requirements on sensitive health products.
Recommended action
Audit all active healthcare ads for condoms, contraceptives, gynecology products. Remove or apply 18+ age restrictions. Verify audience targeting compliance within 30 days to avoid enforcement action.
- Ads for condoms that focus on sexual pleasure or be overtly sexual in nature.
Gynecology and andrology products or services
Pregnancy and ovulation test kits, menstrual and ovulation trackers or tracking apps; oral contraceptives, emergency contraceptive pills, or morning-after pills may be allowed if the following requirement is met:- The ad must be restricted to users aged 18 years or older Examples of what is not allowed:- Other gynecology andrology products or services not previously mentioned
Pregnancy and ovulation test kits, menstrual and ovulation trackers or tracking apps; oral contraceptives, emergency contraceptive pills, or morning-after pills may be allowed if the following requirement is met:
- The ad must be restricted to users aged 18 years or older
No content was removed in this update.
Affects: Creator, Seller, Listing, Video
