Summary
Addition of new permitted healthcare advertising services including dermal fillers, PRP injections, and cosmetic dentistry, with no change to existing regulations on age restrictions and local compliance requirements.
Why it matters
The new examples broaden the scope for healthcare advertisers but maintaining strict age and regulatory compliance is vital to avoid penalties. Failure to comply can lead to enforcement actions.
Recommended action
Review advertising campaigns to ensure compliance with the updated policy examples and existing local regulations. Verify age restrictions are applied diligently.
- Infant formula (6 months and above) and toddler food (1 to 3 years) only in Punjab, Khyber Pakhtunkhwa and Balochistan provinces
Affects: Creator, Seller, Listing, Video