Review recent policy updates, sorted newest first, with lightweight filters for quick review.
Total updates
1363
RemovedContent Policy
Exaggerated Promises
"This product removes acne in only a few days." | "This is the lowest/cheapest/best price you will find for this product on TikTok Shop."
Summary
Policy restructured from bullet examples into comprehensive framework. Existing prohibitions on exaggerated claims, misleading info, and false pricing preserved. Added explicit price/discount disclosure requirements and AIGC restrictions. No new behavioral obligations introduced.
Claims that earnings from product sales, commissions, or other revenue will be donated, shared, or directed to a charitable cause. This includes fundraisers, charities, non-profit organizations, non-governmental organizations (NGOs), individuals, or any simila
Summary
Charitable Claims section restructured with clarifying language. Rule unchanged: creators cannot claim earnings will be donated to charities or state purchases support fundraising outside platform tools.
Otherwise violates the TikTok Shop Content Policy or TikTok Community Guidelines. Content that violates these requirements may be removed and/or result in enforcement action. For more information, refer to our AI Generated Content Restrictions and Requirements
Summary
AIGC, auction, and charitable claim sections restructured into expanded policy document. No new requirements introduced; existing restrictions restated with additional context and enforcement examples.
Content is considered unoriginal if the user has not added new or creative edits to any imported or uploaded media. Imported media includes content from Tik Tok or other sources like television, movies, or webcasts. A visible watermark or superimposed logo is
Summary
New prohibitions on weight management product claims, cosmetics health claims, food health claims, and GLP-1 mimicry. Creators must ensure active engagement in LIVEs and exact product-landing page matching.
This policy applies to all Creators and the content they promote on TikTok Shop, including LIVEs, videos, images, and titles. It outlines the requirements all Creators must follow to ensure a safe, trustworthy, and vibrant experience for everyone.Creators must
Summary
Policy expanded with 15+ new prohibitions: AI-generated content misleading viewers, charitable donation claims, exaggerated promises, false product awards/certifications, misleading beauty filters, unsupported comparisons, malware, medical claims, minor-targeting content, and sensational/shocking content. Enforcement unchanged but scope substantially broadened.
Requirements for Responsible Health-Related Content
Requirements for Responsible Health-Related Content05/06/2026Key Points: This article applies to both Sellers and Creators. Medical Claims: For non-Over-the-Counter (non-OTC) products, any statements that imply a product can diagnose, treat, cure, mitigate, or
Summary
Policy reframed with new AI-generated summary highlighting red lines and actionable steps. Expanded GLP terminology to full names. Added enforcement language stating violations "may result in" removal, suppression, or account penalties. Clarified wellness claims definitions with new examples.
Accounts that repeatedly violate TikTok Shop policies, or demonstrate behaviors that negatively impact user trust, shopping experience, or platform integrity (as determined by TikTok Shop), may be subject to additional enforcement measures. These can include,
Summary
Policy clarified and reorganized for readability. Account types (Official and Marketing) are now explicitly defined. No new enforcement rules, timelines, or consequences were introduced.
GCC requirement details added to Additional Resources section. Six Q&A topics on General Certificate of Conformity requirements, responsibility, cost, and examples now available for seller reference.
Review your product's regulatory requirements. Identify which agency oversees your product category and what documentation is needed. | Prepare necessary PGA documentation. Ensure that all required permits, certificates, and compliance filings are in place bef
Summary
Added three seller recommendations to De Minimis Policy: review regulatory requirements, prepare PGA documentation, and work with customs broker. Text restructured but requirements already existed in policy.
Mandatory PGA Compliance: Products subject to oversight by agencies such as the FDA, USDA, CPSC, EPA, and others will require proper information and documentation before entry. | CBP Inspections: There may be clearance delays if required documentation or infor
Summary
Policy section clarified: Mandatory PGA Compliance, CBP Inspections, and Potential Tariffs now explicitly stated in "What This Means for Sellers." Sellers must submit documentation to FDA, USDA, CPSC, EPA before import entry or face clearance delays and tariff liability.
Partner Government Agency (PGA): PGAs are US government agencies that work alongside CBP to regulate commodities entering the US. These include, but are not limited to, the Food and Drug Administration (FDA), Consumer Product Safety Commission (CPSC), Environm
Summary
Definitions section added to De Minimis Policy clarifying "De Minimis Exemption" and "Partner Government Agency" (PGA) terms. No new requirements introduced—existing compliance obligations remain unchanged.
De Minimis Policy05/26/2026Fulfillment Setting up Shipping Key Points: The De Minimis duty exemption will end on May 2, 2025, which means more shipments may be subject to tariffs and additional import requirements. Sellers must prepare proper documentation for
Summary
Policy page reformatted: date updated from 05/26/2026 to 06/29/2026; detailed content restructured into condensed Key Points summary. Core import compliance requirements, PGA documentation obligations, and GCC standards remain unchanged.
UpdatedCreating with Impact: A Guide for All Creators
Creating with Impact: A Guide for All Creators
Creating with Impact: A Guide for All Creators04/02/2026Key Points: This guide focuses on the most common content quality violations, which includes still frame, redirecting traffic, unoriginal, and irrelevant or inconsistent product promotions."Content" may b
Summary
Four content violations now explicitly trigger content removal and account restrictions: still frame, redirecting traffic, unoriginal content, and irrelevant promotions. Repeated violations lead to account action.
Compliance Checklist: Are You Eligible to Promote These Products?
Summary
Removed old eligibility rules (sales track record OR high-quality content) for supplement/wellness categories. Replaced with new general thresholds: PPS 3.5+ or CHR 150+, OR grandfathered categories now require one criterion met.
Sellers can invite creators to promote eligible products on their behalf. These are known as "affiliate products." | Creators can browse and choose affiliate products from specific sellers to promote and earn commissions.
Summary
Policy now restricts affiliate promotion in 17 product categories, requiring CHR ≥150 and PPS ≥3.5 for 11 categories; 6 supplement/beauty categories require sales track record or consistent high-quality content. Invite-only enforcement added.
Key Points:Promotion of certain products is subject to qualification criteria set by TikTok Shop policies. Your eligibility is determined by the following factors, which may vary based on the product category:Creator Health Rating (CHR) of 150 or higherPromoti
Summary
Expanded 17 product categories now require PPS ≥3.5 + CHR ≥150, or sales track record / high-quality content. Eligibility verified in real-time on product selection; no grace period before access blocked.
UpdatedTikTok Shop: After-Sales Evidence Guide for Appeals and Disputes
Returns Grading Framework
Appeal a speedy refund (with reason and evidence)
Summary
Removed "Appeal a speedy refund (with reason and evidence)" from Returns Grading Framework. No change to appeal rights or enforcement process—presentation-only removal of one example option from dispute resolution guidance.
UpdatedTikTok Shop: After-Sales Evidence Guide for Appeals and Disputes
What to Submit
Item is correct(Select this when the buyer misunderstood the product) | Item is correct(Select this when the product did not match the buyer's expectation)
Summary
Language clarification in after-sales dispute guidance: "buyer misunderstood the product" reworded to "product did not match the buyer's expectation"; "on the way" changed to "in transit." No new requirements introduced.
UpdatedTikTok Shop: After-Sales Evidence Guide for Appeals and Disputes
What to Submit
Tracking info (order ID, ETA)Proof of agreement if a replacement was discussed | Tracking info (order ID, ETA)
Summary
Presentation-only clarification: "ETA" expanded to "Estimated Time of Arrival (ETA)" and "still on the way" changed to "still in transit" in after-sales appeal evidence guide. No new requirements.
