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Review recent policy updates, sorted newest first, with lightweight filters for quick review.
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1681
Cost of shipping service | Costs related to handling, including the cost of packaging materials and insurance
Summary
Policy section "Shipping Costs" elevated in document hierarchy and explicitly listed as standalone section. Identical requirements restated: sellers may charge only for shipping service, handling/packaging/insurance, delivery confirmation, and related fees.
Affects: Seller
Showing 181–200 of 1681
For shipping type Seller Shipping, TikTok Shop will use logistics data provided by a third-party company to verify order statuses. This information will be used to automatically update the order status to Delivered. | For shipping type TikTok Shipping, the Sel
Summary
New logistics verification for order statuses under Seller Shipping and TikTok Shipping: seller statuses will now auto-update to 'Delivered' based on third-party data or logistics service provider confirmation.
Affects: Seller
If sellers choose the Drop-Off option when completing the Arrange Shipment step, they must drop off the package at the selected location.
The address to be used for returns (as entered in Return Warehouse section in Account Settings in Seller Center) | Shipping labels or barcodes provided by LSP must be applied firmly on the package.
Summary
New shipping label requirements mandate clear labeling with customer's details and order numbers. Labels must not contain external hyperlinks or unrelated information. Non-compliance risk involves product liquidation or re-labeling costs by LSPs.
Affects: Seller
Seller Shipping: Sellers choose their own Logistics Service Provider (LSP) to ship orders as long as they are supported by TikTok Shop as mentioned in Seller Shipping: Overview and Services. This option may only be available to select sellers. | TikTok Shippin
How to Identify When a Product Requires Brand Authorization
Summary
New section "How to Identify When a Product Requires Brand Authorization" added to guide page navigation. No new substantive requirements introduced; existing rules remain unchanged.
Affects: Seller, Listing
4. Review AI Check Recommendations Before Submitting (or "Before You Submit")
Summary
Section 4 ("Review AI Check Recommendations Before Submitting") removed from brand authorization guidance. Underlying brand authorization requirements unchanged; guidance restructured and consolidated into consolidated AI summary format.
Affects: Seller, Listing
Important: Selecting "No brand" for a product that is clearly branded is strictly prohibited. We may remove the listing. | How to Identify When a Product Requires Brand Authorization
Summary
Section title changed from enforcement statement to instructional heading. Original prohibition on selecting "No brand" for branded products remains; enforcement language moved to body content. Navigation restructured for clarity.
Affects: Seller, Listing
Learn more about what is required in our Proof of Purchase guide.
Summary
TikTok Shop added "Proof of Purchase" as a new brand authorization category for sellers holding inventory from legitimate distributors. Co-Branding/Licensing option removed. Eligibility pathways restructured.
Affects: Seller, Listing
Assigning violation points | Restricting commission earnings
Summary
New enforcement actions include assigning violation points, removing content, and restricting access to features and accounts. Violating new enforcement actions can lead to significant penalties.
Affects: Creator, Seller, Video
Do not use non-real-time verbal interaction such as AI-generated voices, audio recordings, or radio. | Do not use stills, slideshows, or scrolling images that covers more than 50% of the screen.
Summary
Prohibited content rules moved from body text into dedicated "Prohibited Content" section. No new requirements added; existing restrictions on AI voices, static content >50%, animated figures, PDP overlays, and video-length static images restated in clearer format.
Affects: Creator, Seller, Video
Offer product information with detailed explanations and live demonstrations. Your content should be dynamic and interactive. | Include engaging and dynamic visuals, ensuring they feature your face and the physical product.
Summary
Section reorganized into structured "Content Requirements" format. Requirements for real-time interaction, product demos, dynamic visuals, 3-second dynamic content minimum, and Pause LIVE feature now formatted as explicit rules under LIVE and Video subsections.
Affects: Creator, Seller, Video
During a LIVE, if you need to step away or take a break, you can pause your session. To do this, click the “…” icon and select "Pause LIVE". | When you activate this feature, the screen will be fully blurred, and the audio will be paused.
Summary
Added instructional guidance on using the "Pause LIVE" feature (click "…" icon, screen fully blurs, audio pauses). This documents existing functionality already mentioned in compliance context; no new requirement imposed.
Affects: Creator, Seller
When demonstrating how to use a product, clearly explain its features and benefits while providing step-by-step guidance. | Showcase the product from various angles, focusing on its features, appearance, and functionality. This helps viewers understand the pro
Summary
Restructured "Share Product Information" section into clearer subsections with identical guidance on multi-angle product demonstrations and step-by-step feature explanations. No new behavioral requirements introduced.
Affects: Creator, Seller, Video
Engage directly with your viewers using real-time verbal or sign language communication and demeanor that is appropriate for all users. Here are some examples of what you can do to present your information in a well-organized manner:Greet your viewers.Introduc
Summary
Restructured "Speak Up and Interact" section with no new substantive requirements. Clarified existing guidance on viewer engagement, honesty, and welcoming tone—all previously documented in old policy context.
Affects: Creator, Seller, Video
Dress tastefully for a general audience and do not make suggestive poses that may be misinterpreted or distract from the product.
Summary
Reformatted "Engage Your Viewers" section by extracting four existing content guidelines (dynamic content, showcase people, dress tastefully, show face) into a dedicated subsection. No new requirements or enforcement thresholds introduced.
Affects: Creator, Seller, Video
TikTok Shop now requires product promo videos and LIVEs to be dynamic, face-visible, and interactive—not static or PDP-image-based. It applies to sellers and creators: use clear audio/video, real-time speech or sign language, and show the product from multiple
Summary
Policy page reformatted to front-load AI Summary and Key Points; no new requirements added. Existing rules (dynamic content, no still frames >50%, no PDP images, real-time audio) remain unchanged from 06/22/2026 version.
Affects: Creator, Seller, Video
One-line takeaway: Dynamic, real-time product content is required; static-heavy promotion risks enforcement. | Core Value/Change: ① Show your face and product clearly ② Use stable video, clear audio, readable text ③ Explain features with live, multi-angle demo
One-line takeaway: Creators can appeal mistaken TikTok Shop enforcement, but only once within 30 days. | Actionable Steps: ① Go to Creator Health Rating > Violations > select violation > Appeal ② Keep the video public during review ③ Submit documents in Englis
Summary
Updated guidance on TikTok Shop appeals clarifies that creators may appeal content violations once within 30 days, maintaining video visibility during review.
Affects: Creator, Video
One-line takeaway: IP infringement is prohibited; violations can trigger listing, account, and fund restrictions. | Red Lines & Compliance: ① Ban counterfeits, knockoffs, unauthorized trademark, copyright, patent, publicity-right use ② Repeated violations may
Summary
Policy restructured to consolidate IP prohibition rules and expand scope to creators; now explicitly covers videos, LIVEs, shop names, avatars. Brand Authorization documentation requirements tightened; DMCA counter-notification process clarified.
Affects: Creator, Seller, Listing, Video
