Summary
TikTok Shop added "Proof of Purchase" as a new brand authorization category for sellers holding inventory from legitimate distributors. Co-Branding/Licensing option removed. Eligibility pathways restructured.
Why it matters
Sellers now have an alternative authorization path requiring only distributor proof rather than direct brand letters. This lowers barriers for resellers but changes compliance documentation requirements and alters the authorization application workflow significantly.
Recommended action
Audit your current authorization category. If previously using Co-Branding or reseller status, determine if Proof of Purchase (distributor invoice/receipt) is a viable alternative. Review TikTok's Proof of Purchase guide and prepare required documentation accordingly.
If you can provide valid Proof of Purchase demonstrating you have obtained inventory from a legitimate distributor for the specific trademark products, select Proof of Purchase.
Learn more about what is required in our Proof of Purchase guide.
If you are licensed by a trademark (or brand) owner to use their intellectual property, select Co-Branding and Licensing. You should also select this if you intend to sell products that feature multiple brands (for example, a toy created as part of a collaboration between two brands).
Affects: Seller, Listing
