Summary
Policy page reformatted to front-load AI Summary and Key Points; no new requirements added. Existing rules (dynamic content, no still frames >50%, no PDP images, real-time audio) remain unchanged from 06/22/2026 version.
Why it matters
This is a presentation-only restructure of existing guidance. Creators and sellers must comply with the same substantive rules already in effect; no new compliance deadlines or enforcement triggers introduced by this change.
Recommended action
No immediate action required. Monitor for future substantive changes to video/LIVE requirements. Current compliance stance remains valid if prior content already met dynamic-content and real-time-interaction standards.
Tik Tok Shop now requires product promo videos and LIVEs to be dynamic, face-visible, and interactive—not static or PDP-image-based. It applies to sellers and creators: use clear audio/video, real-time speech or sign language, and show the product from multiple angles. In LIVE, still or animated content over 50% of the screen, AI/pre-recorded audio, and PDP screenshots are prohibited; use Pause LIVE if stepping away. Violations may trigger enforcement actions and account-impacting penalties.
Key Points:
Capture your audience's attention with dynamic activities, lively verbal interactions, and by showing your face on camera. Do not use still frame content that covers more than 50% of the screen, as it can lead to a negative experience for viewers. Do not use Product Display Page (PDP) images during your LIVE. If you need a break during your LIVE, use the "Pause LIVE" option.
Capture your audience's attention with dynamic activities, lively verbal interactions, and by showing your face on camera.
Do not use still frame content that covers more than 50% of the screen, as it can lead to a negative experience for viewers.
Do not use Product Display Page (PDP) images during your LIVE.
If you need a break during your LIVE, use the "Pause LIVE" option.
No content was removed in this update.
Affects: Creator, Seller, Video
