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Review recent policy updates, sorted newest first, with lightweight filters for quick review.
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1363
What data metrics can I view? | How can I understand the investment and return of ads, creators, and Smart Promotion?
Summary
Section restructured into FAQ format with two new navigational headings for data metrics and ROI reporting. No new requirements or behavioral changes introduced.
Affects: Seller
Showing 201–220 of 1363
If a seller participates in Smart Promotion, will all PIDs have a 'bonus' status and labels？
Summary
Documentation restructured from essay format to FAQ/Q&A layout covering Smart Promotion mechanics, CFP-to-SP migration, budget caps, fee transparency, and mandatory enrollment prerequisites (April-June 2026 rollout already in effect).
Affects: Seller
Discount overview & details: Check the total amount of coupons, product incentives, and bonus your store has received. You can also click each module to view details by marketing tool or by order. | Creators are responsible for content seeding and traffic refe
Summary
Section III restructured from narrative to Q&A format explaining data metrics (fee rate, GMV contribution, discount details) and investment/return attribution for ads, creators, and Smart Promotion. No new requirements added.
Affects: Creator, Seller
Prerequisite: Starting in April, enrolling in Smart Promotion will become a mandatory prerequisite for registering in Platform Campaigns, Flash Sale, Premium Offer, and Weekly Promos. Starting in June, Smart Promotion also became the participation requirement
Summary
Smart Promotion enrollment now mandatory (April) for Platform Campaigns, Flash Sales, Premium Offers, Weekly Promos; (June) for brand campaigns. Fixed 3.5%/4.5% non-campaign/campaign GMV fee. Budget caps not supported.
Affects: Seller
Compliance with Platform Safety and Compliance Standards and eligibility for program participation. | Review and resolve account and operational compliance issues in the Account Health center
Summary
Policy documentation restructured from narrative format into Q&A/FAQ format with added compliance reminder and support contact guidance. No new eligibility criteria or requirements introduced.
Affects: Seller
Clicks the “Sign up” button in the [SP/CFP] module.A pricing pop-up will then appear, informing the seller of the current fee and guiding them to sign the agreement.The seller completes enrollment successfully by clicking “Confirm” in the pop-up. | A pricing p
Summary
Documentation restructured from essay format into Q&A/FAQ structure with enrollment steps and eligibility criteria. No new requirements added; existing thresholds (SPS 3.5+, 30 orders/90 days, <3 violations/30 days) restated for clarity.
Affects: Seller
Sellers do not need to pay any additional fees when signing up for platform-level major campaigns (e.g., April Stock Up, Gear Up For Memorial Day in May, and Black Friday in November), Flash Sales and Premium Offers. They can also enjoy stacked platform discou
Summary
Smart Promotion enrollment is now a mandatory participation requirement for brand campaigns (Super Brand Day, Spotlight Day, New Arrivals) effective June 2026. Previously optional, SP is now gatekeeping core campaign access.
Affects: Seller
Thresholds & Requirements: ① SPS ≥ 3.5 if available ② otherwise <3 violations in 30 days and AHR > 150 ③ only one model per seller | Actionable Steps: ① Go to Seller Center > Marketing > Smart Promotion ② click Sign up and confirm agreement ③ contact AM for CF
Summary
Page restructured into Q&A format with improved navigation and clarity. No new Smart Promotion eligibility thresholds, fee rates, or enforcement rules introduced. Underlying program terms remain unchanged.
Affects: Seller
Removing product listings
Summary
Enforcement actions (account health deductions, listing removal, sales revocation, refunds) moved from generic policy context to dedicated "Enforcement Actions and Appeals" section. No new penalties or triggers introduced.
Affects: Seller
ViolationsShop violations may impact your order limit. Check the Seller Center Shop Health to monitor any violations. To submit an appeal for a violation, please follow the standard violation appeal process. The steps are: Seller Center > Shop Health page > Vi
Summary
TikTok Shop restructured OVL policy documentation into a new "Reasons for Applying an OVL" section with subsections for Probation Program and Violations. Content restates existing requirements without substantive rule changes.
Affects: Seller
Order Volume Limit (OVL) Requirements05/25/2026Key Points: Order Volume Limit (OVL) caps the number of orders a shop can receive per day. Sellers can check their OVL in Seller Center on the Manage Orders page. OVLs may be applied for reasons such as probation
Summary
Policy document substantially condensed. Core OVL mechanics, probation program rules, and violation appeal procedures removed. Only key points and section headers retained in new version dated 06/30/2026.
Affects: Seller
Removing product listings
Summary
Enforcement action list reorganized to include two newly listed consequences: freezing funds and suspending shop. These actions were implicit in existing policy but are now explicitly enumerated for clarity.
Affects: Seller, Listing
Click on Qualification Center and select Verify Now (for Qualification Verification). | Enter the updated information on the next screen and upload your required documentation (Photo ID of Authorized Representative and Decree Changing Name or Court Order for N
Summary
Section on updating business representative's name restructured and clarified with step-by-step navigation instructions. No new regulatory requirements added; existing INFORM Consumers Act process restated for clarity.
Affects: Seller
Click on the shop profile icon in the top right corner, select My Account, then click Seller Profile. | Select Business Address or Residential Address. When choosing Residential Address, you are confirming that you do not have a business address and that your
Summary
Step-by-step instructions for certifying business address type (Business vs. Residential) added to Seller Profile section. No new underlying requirement—existing INFORM Act obligation restated with clearer navigation paths.
Affects: Seller
Click on Qualification Center and select Edit.
Summary
Procedural update: added granular step-by-step instructions for updating business address in Qualification Center. No new requirements; existing address-update rule restated with clearer UI navigation guidance.
Affects: Seller
The required information has not been uploaded in the Qualification Center, even if you do not have any changes.We will send you periodic reminders before suspending your account. | You fail to recertify your information when required to do so.
Summary
Policy section on "Consequences of Non-Compliance" was restructured into explicit bulleted conditions. No new enforcement triggers or consequences introduced—existing rules restated for clarity.
Affects: Seller
Click on Qualification Center and then Seller Qualification. | Upload your required documentation (Photo ID of Authorized Representative, Tax Document, or Business Registration Document).
Summary
Step-by-step navigation instructions added for uploading INFORM documents in Seller Center (shop icon → My Account → Account Settings → Qualification Center → Seller Qualification). No new requirements introduced.
Affects: Seller
The document image(s) must be fully visible. | Files must be less than 5 MB and in JPG, PNG, JPEG, or PDF format.
Summary
Document submission format requirements clarified: images must be fully visible; files must be under 5 MB in JPG, PNG, JPEG, or PDF format. This restates existing rules without adding new restrictions.
Affects: Seller
Issued / filed by a state or local government | Date of incorporation
Summary
Business Registration Document requirements section restructured for clarity. No new documentation types or eligibility criteria added; existing requirements restated in bulleted format.
Affects: Seller
Photo ID of Authorized Representative (US Passport, US Driver License, or US State ID) | Tax Document (Internal Revenue Service (IRS)-issued document showing your business name, EIN, and business address)W-9 forms are not accepted.
Summary
Documentation requirements section simplified: removed Green Card/Permanent Resident Card from Photo ID options; consolidated tax document text (removed specific IRS form list). No new requirements introduced.
Affects: Seller
