Summary
New enforcement rule prohibits product promotion when: video product not mentioned on landing page, product incompletely shown, video product mismatches landing page product, or landing page shows 404 error.
Why it matters
Creators promoting TikTok Shop products face content removal for product-landing page inconsistencies. Stricter enforcement increases compliance burden and risk of demotion or account restrictions if videos don't match seller shop pages.
Recommended action
Audit all promotional videos and landing pages for product consistency. Ensure every promoted product is explicitly shown, fully visible, and matches the exact product on shop page. Verify landing pages load without errors before publishing.
The product shown in the video was not mentioned on the landing page
The product was not explicitly or completely shown in the creator's content
The product displayed in the creator's content does not match the same product on their landing page
The landing page shows the creator's shop page with "Error 404" or other error codes
No content was removed in this update.
Affects: Creator, Listing, Video