Review recent policy updates, sorted newest first, with lightweight filters for quick review.
Total updates
704
AddedContent Policy
Exclusively Graphics Interchange Format (or GIF-based) videos
Content that lacks active engagement, such as videos or LIVEs where the creator does not speak, interact with viewers, appear on screen, or meaningfully present or demonstrate the product.
Summary
New requirement prohibiting videos/LIVEs where creator does not speak, interact with viewers, appear on screen, or meaningfully demonstrate product. Content violating this faces removal.
Links to other websites or online fundraisers | Phone numbers, social media handles, or email addresses
Summary
New prohibition: creators cannot include links, phone numbers, social media handles, email addresses, QR codes, or any redirects to external platforms or fundraisers in TikTok Shop content (videos, LIVEs, descriptions).
Misleading Traffic, Spam, and Fraud | Impersonating other individuals or organizations in order to deceive the public or make false or misleading representations
Summary
Added explicit prohibition on manipulating platform mechanisms, impersonation, sympathy-based promotion, artificial traffic services, and misleading charitable/donation claims in shop content.
Other content that may have a negative effect on minor safety
Summary
New prohibition: content persuading minors to purchase products, ask parents to buy, or content targeting minors in giveaways/promotions. Violation grounds for removal and enforcement action.
Creators are prohibited from using the names, images, and likeness of people (including celebrity images or collections) for commercial purposes, like product endorsement or merchandise. This requires express permission from the individual.
Summary
Section reorganized under "Infringement of Lawful Rights." Brand/logo rule restated; celebrity likeness restriction clarified to explicitly require "express permission from the individual" rather than "from the individual themselves."
"This product removes acne in only a few days." | "This is the lowest/cheapest/best price you will find for this product on TikTok Shop."
Summary
Policy section reorganized and clarified with concrete examples of exaggerated promises and misleading information, but underlying prohibitions remain unchanged since 06/11/2026.
Claims that earnings from product sales, commissions, or other revenue will be donated, shared, or directed to a charitable cause. This includes fundraisers, charities, non-profit organizations, non-governmental organizations (NGOs), individuals, or any simila
Summary
Charitable Claims section restructured: removed contextual prohibition language and enforcement explanation. Core rule (no claims about donating product sale proceeds to charities, no off-platform fundraising) remains unchanged.
Otherwise violates the TikTok Shop Content Policy or TikTok Community Guidelines. Content that violates these requirements may be removed and/or result in enforcement action. For more information, refer to our AI Generated Content Restrictions and Requirements
Summary
Policy text restructured and reorganized. AIGC and Auctions sections moved to new placement with no new substantive restrictions, prohibitions, or enforcement changes introduced.
UpdatedProduct Recall Notices and Compliance Requirements
Product Recall Notices and Compliance Requirements
Product Recall Notices and Compliance Requirements05/26/2026Manage Product Listing Restrictions Key Points: This document serves as a centralized list of product recall notices that may impact listings on Tik Tok Shop, which sellers are expected to review. If
Summary
Document date updated from 05/26/2026 to 06/12/2026; date format changed from "Month DD" to "Mon DD" abbreviation; 2025 recalls section added with entries from Dec 2025 back to Jan 2025; content and enforcement requirements unchanged.
Compliance guidance | All content on TikTok, including all TikTok Shop listings and videos, must comply with our overarching TikTok Community Guidelines.
Summary
Added compliance guidance section clarifying that all weight management content must comply with both TikTok Community Guidelines and Weight Management Policy. Explains enforcement actions for violations.
Claims that a product guarantees weight loss within a specific timeframe, such as "Guaranteed weight loss in X days". | Content that implies weight loss by showing before-and-after photos tied to a product.
Summary
Weight management content guide expanded with explicit prohibitions: ban on weight-loss promises, before-and-after photos, detox claims, ingredient attribution, high-risk keywords, and personal testimonials crediting products.
Trading, marketing, or providing access to:Products or services prone to misuse for weight loss or muscle gain, and that may pose serious health risks.Any product or service promoted with exaggerated or harmful claims, such as unrealistic weight loss results.
Summary
Policy text reformatted for clarity; all weight management prohibitions (disordered eating, unsafe products, direct weight-loss claims, before/afters, GLP-1 claims) already existed. No new rules introduced.
RemovedCPSC: Recall Database — All Active Product Recalls
About 200
Consumers will be asked to destroy the hair dryers by unplugging them, cutting the cord and disposing of them in the garbage. Do not sell or give away these hazardous hair dryers. | CPSC is warning consumers to stop using CPLRECR crib bumpers immediately becau
Summary
Two product recalls (Solano Scirocco Onyx hair dryers, CPLRECR crib bumpers) were removed from CPSC's public recall database. No new recall requirements introduced; specific recall entries archived or resolved.
RemovedCPSC: Recall Database — All Active Product Recalls
About 370
The recalled nursing pillows advertised for infant feeding and tummy time violate the mandatory safety standards for nursing pillows and infant support cushions because they can obstruct an infant’s breathing, posing a serious risk of injury or death from suff
Summary
CPSC recall database entries were removed from the page. Specific recalls (nursing pillows, heater fan blades, power recliners) are no longer displayed. This is data removal from a public government information portal.
RemovedCPSC: Recall Database — All Active Product Recalls
About 200
Consumers should stop using the tents immediately, disassemble the tents and place the poles in an area where children cannot access them. Consumers should contact Tiny Land to receive a free repair kit with a set of four plastic replacement poles, including s
Summary
Specific product recall details removed from CPSC database snapshot. Tents, elevators, and pool drain cover recalls no longer listed in this section; database remains active with updated content.
UpdatedCPSC: Recall Database — All Active Product Recalls
New Instructions
The recalled helmets violate the mandatory safety standard for bicycle helmets because the helmets do not comply with the impact attenuation and certification requirements. The helmets can fail to protect the user in the event of a crash, posing a serious risk
Summary
CPSC recall database entry updated: baby bottle and helmet recall entries replaced with pool drain cover and coffeemaker recall notices. This is a database maintenance update with no new regulatory requirements.
Enforcement Actions section explicitly listed in policy narrative. Lists account health deductions, listing removal, revocation of selling access, refunds, and account suspension/termination as enforcement consequences. No new enforcement actions introduced.
Temperature-Sensitive and Expiration-Dated Products
Product Expiration Date: Products that are subject to expiration must be labeled with an expiration date as required by applicable state and/or federal laws.Refer to Expiration Date Labeling and Shelf Life Requirements for more information and requirements. |
Summary
Policy section on temperature-sensitive and expiration-dated products relocated from old policy context into new snapshot. No new requirements, enforcement actions, or deadlines introduced—existing standards restated verbatim.
High-quality products: Products must meet high-quality standards. Verify supplier reliability and material quality before listing. | Listing accuracy and completeness: Provide consistent, accurate information across titles, descriptions, images, and product de
Summary
Policy document restructured with core three requirements (high-quality products, listing accuracy, ongoing monitoring) extracted and presented as a concise framework. No new obligations introduced; existing rules restated for clarity.
