Summary
Guidance page restructured into AI-summarized format with bullet-point layout. Core prohibition on promoting vapes, adult products, live animals, and misleading weight-loss content remains unchanged. No new behavioral requirements introduced.
Why it matters
This is a presentation-only change. The underlying prohibited product rules, enforcement consequences, and creator obligations remain identical. No new compliance risk is introduced by the reformatting, though creators should confirm understanding of the core list.
Recommended action
Review the new AI summary format to confirm your understanding is current, but no policy compliance changes are required. The prohibited product list itself has not changed.
No new content was added in this update.
How to Avoid Promoting Prohibited Products 07/22/2025 Key Points: Creators are not allowed to promote prohibited products in their Tik Tok Shop content.
Creators can avoid prohibited product violations by reviewing Tik Tok Shop's Prohibited Product Policy.
Prohibited Products on Tik Tok Shop Tik Tok Shop is all about creating a safe and positive shopping experience.
To achieve this, we prohibit specific products on our platform because they are illegal or unsafe for our customers.
Sellers aren't allowed to sell these prohibited products on Tik Tok Shop, and creators are not allowed to promote them in their content, including still images, videos, and livestreams.
Examples of Prohibited Product Promotion You can find a complete list of prohibited products in Tik Tok Shop's Prohibited Products Policy.
Here are some examples that may result in content violations: Vapes Adult products Live animals Weight management products with misleading claims or before-and-after photos (learn more from Guidelines for Responsible Health-Related Content)Best Practices Creators can take proactive steps to ensure they are not promoting prohibited products in their content.
Here are some best practices: Promote high-quality, safe products that are in line with our listing policies.
When in doubt, always review Tik Tok Shop's Prohibited Products Policy, and check back for new prohibited products on a regular basis.
Review your creator notifications on the Tik Tok app.
We'll alert you when there are new requirements for prohibited content.
Double-check your content.
Make sure there are no prohibited products being promoted in your content before you post or go live.
Frequently Asked Questions (FAQs)How do I know if the product I'm promoting is prohibited?
Creators are responsible for ensuring their content complies with the Tik Tok Shop's Prohibited Products Policy.
Affects: Creator, Video
Get to know the list of prohibited products in the policy and check it regularly for updates!
What about restricted products?
Can I promote them in my content?
Sellers need to get approval from Tik Tok Shop before listing and selling restricted products on our platform.
Creators should be aware that they can only promote restricted products in their content if the seller has submitted the appropriate documentation and gotten approval.
You can find a complete list of restricted products in Tik Tok's Restricted Products Policy.
What happens if I promote a prohibited product?
Creators who promote prohibited products in their content may receive violation points and have enforcement actions taken against them, as described in the Creator Enforcement Policy.
Enforcement actions may include removal of e-commerce access or even permanent account deactivation.
However, creators can avoid prohibited product violations by reviewing the types of products that are not allowed on the platform.
Can I appeal violations for prohibited product promotion?
Creators can appeal violations through Seller Center or the Tik Tok app by raising a ticket.
Tik Tok Shop will investigate the appeal and make the necessary corrections if the violation was issued in error.
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