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Review recent policy updates, sorted newest first, with lightweight filters for quick review.
Total updates
704
Accurately matches its listing description, images, and specifications | Meets applicable safety, compliance, and labeling requirements
Summary
Product Quality Policy restructured to highlight four core product standards (matching listings, defect-free, safety/compliance, usable condition) — existing requirements restated in cleaner format with no new behavioral demands.
Affects: Seller, Listing
Showing 241–260 of 704
Types of IPR Infringement Notices That May Not Be Accepted by TikTok Shop
Summary
New section clarifies that TikTok Shop will not accept IPR infringement notices based solely on distribution agreement violations unless separate IPR infringement occurred. Establishes explicit exclusions for enforcement scope.
Affects: Creator, Seller, Listing, Video
Submitting an Infringement Notice via TikTok Shop's Intellectual Property Protection Center | Submitting an Infringement Notice through TikTok Shop's Intellectual Property Rights Web Form
Summary
Added two methods for submitting IP infringement notices: TikTok Shop Intellectual Property Protection Center (IPPC) and IP Rights Web Form. No new substantive requirements introduced; clarification of existing reporting procedures.
Affects: Seller
Nature of the Counter-Notice: Identify the location of the product or content that has been removed (or that access has been disabled) and explain in detail why such product or content is not infringing upon the IPR of others – or that the product or activity
Summary
New DMCA counter-notice process requiring identity, contact, detailed infringement explanation, good-faith perjury statement, and liability warning for misrepresentation.
Affects: Creator, Seller
For Sellers: You can raise a maximum of 2 appeals per case. The first appeal must be submitted within 30 days of the enforcement action, and the second appeal within 15 days of the first appeal’s rejection. | For Creators: You can raise a maximum of 1 appeal a
Summary
Added specific appeal windows: sellers get 2 appeals (first within 30 days, second within 15 days of rejection); creators get 1 appeal within 30 days. Unsuccessful appeals require valid authenticity documents or waiver of appeal rights.
Affects: Creator, Seller
Submit an appeal to TikTok Shop
Summary
Policy section restructured to clarify appeal methods for IP violations. New subsection "Methods of Appeal" now explicitly lists two appeal options: TikTok Shop appeal and DMCA counter-notice (copyright only).
Affects: Creator, Seller
However, enforcement of these agreements is a private matter between the parties involved.
Summary
New section clarifies that TikTok will not enforce distribution agreement violations unless they constitute separate IPR infringement. Distribution agreement disputes remain private matters between parties.
Affects: Seller
Note: In accordance with our Seller Terms of Service and Privacy Policy, we may provide the account holder with your contact information. This can include the IPR owner's name, your email address, and other details from the notice. | Rights holders must provid
Summary
Policy reorganized to detail IP infringement reporting procedures via IPPC and web form. Clarifies that incomplete submissions may be denied. No new substantive requirements added.
Affects: Seller
Trademark Owners: Submit the trademark registration numberIf the trademark’s listed contact email is outdated or inaccessible, you must update it with the United States Patent and Trademark Office (USPTO) before applying. Use USPTO's Correspondence and Attorne
Summary
Brand Authorization now requires trademark owners to submit registration numbers and verify current USPTO contact emails. 1st and 2nd-level authorized sellers must submit Letters of Authorization (LOAs) with strict chain-of-custody documentation.
Affects: Seller
Example: “TikTok” is a registered trademark that we use for many of our products and services. Other TikTok trademarks contain both pictures and words, such as the "TikTok" logo.
Summary
Added clarifying example of TikTok's own registered trademark and trademark types (word + logo combinations) under Trademark Infringement section. This is a presentation/educational addition with no new behavioral requirement.
Affects: Creator, Seller, Listing, Video
Displaying unauthorized brand names, trademarks, or logos in any form of content, including, but not limited to, product detail pages, videos, and livestreams
Summary
Counterfeit behavior definitions restructured into bullet-point list under "Counterfeits" section header. No new enforcement triggers added; existing rules restated for clarity.
Affects: Creator, Seller, Listing, Video
One-line takeaway: IP infringement is prohibited; violations can trigger listing, account, and fund restrictions. | Red Lines & Compliance: ① Ban counterfeits, knockoffs, unauthorized trademark, copyright, patent, publicity-right use ② Repeated violations may
Summary
Presentation restructure of existing IP policy into summary/red-lines/thresholds/actions format with updated date. No new prohibitions, enforcement triggers, or behavioral requirements added.
Affects: Creator, Seller, Listing, Video
A customer can request a cancellation before the 2-business day Standard Shipping SLA from the order date. If this happens, the seller must act on the request within 24 hours. If no action is taken, TikTok Shop may auto-approve the cancellation and issue a ref
Summary
New 24-hour response deadline for auction order cancellations before 2-business-day SLA. Auto-approval and refund issued if seller fails to upload tracking or approve within window. Shipping without action triggers automatic cancellation.
Affects: Seller
Lucky Scoop Crystals, a type of 'mystery box' product, are Final Sale products, and are subject to these rules.
Summary
Clarified that Lucky Scoop Crystals are explicitly classified as 'mystery box' products subject to Final Sale rules. No new requirements or behavior changes introduced.
Affects: Seller
Does not apply to returns where a refund was triggered at drop-off. | This rule does not apply to returns where a refund was triggered at drop-off.
Summary
Policy text reworded for clarity: "Does not apply" changed to "This rule does not apply" in refund drop-off exemption clause. No substantive change to eligibility rules or seller obligations.
Affects: Seller
Item Price: Only items priced between $10 and $100 are eligible for this feature. | Refund Range: The refund percentage must be at least 10% of the item's paid price, and the partial refund must be at least $5. If the calculated amount is less than $5, it will
Summary
Policy text reformatted with minor spelling/punctuation changes (e.g., "$10 and $100" → "$10-$100", "percentage" → "%"). No new requirements, thresholds, or eligibility rules introduced.
Affects: Seller
Non-Seller Fault Return Reason (e.g., no longer needed, item doesn't fit) | Seller Fault Return Reasons (e.g., product quality issues, packaging damages)
Summary
Hyphenation and punctuation clarifications in refund policy table. "Non-Seller Fault" became "Non-Seller-Fault", price range formatted as "$0.01-$10.00", and example phrases rephrased. No new substantive seller obligations introduced.
Affects: Seller
Item doesn't fit / too small / too big | Item does not fit / too small / too big
Summary
Policy text changed from "Item doesn't fit" to "Item does not fit" in return reason categories. Presentation-only grammar correction—no new requirements or behavioral changes.
Affects: Seller
Responsibility for Forward Shipping Fee Refunds to Customers (Seller Chose 3PL-Seller Preferred Logistics) | Responsibility for Forward Shipping Fee Refunds to Customers (Seller Chose 4PL-Platform Preferred Logistics)
Summary
Return reason categories updated: "Inaccurate item description" replaced with "Product does not meet expectations". Spacing normalized in section headers. No change to refund responsibility rules.
Affects: Seller
Sellers have 4 business days to review return and refund requests. If no action is taken within this timeframe, TikTok Shop will automatically approve the request. | Sellers have two (2) business days to review refund-only requests for items $100 or less. For
Summary
Auto-approval language changed from mandatory "will auto-approve" to discretionary "may auto-approve" for returns, refunds, and timeout scenarios. Platform gains explicit discretion over approval decisions.
Affects: Seller
