Summary
VoC guide restructured with improved navigation: added AI summary, unified feedback channels, and new navigation path (Seller Center > Account Health > VoC). No new requirements or enforcement conditions introduced.
Why it matters
Presentation update clarifies existing VoC diagnostic tool and feedback aggregation. No new compliance obligations or behavioral changes required; sellers continue using the same metrics and improvement workflows as before.
Recommended action
Review the restructured VoC guide for navigational familiarity and confirm your shop is monitoring Poor/Fair products. No urgent action needed—this is a clarification-only update.
One-line takeaway: Vo C helps sellers prioritize product issues using multi-channel customer feedback.
Core Value/Change:
① Unified feedback view across reviews, aftersales, and support ② Flags Poor/Fair/Good by category comparison ③ AI diagnosis supports deeper issue analysis
Index & Logic:
① Higher Vo C Index means worse relative performance ② Includes Product and Fulfillment dimensions ③ User perception issues are reference-only, not counted
Actionable Steps:
① Go to Seller Center > Account health > Voice of Customer ② Review Poor/Fair products first ③ Use issue distribution and best practices to fix root causes
Why Use Voice of Customer (Vo C)?
Get a unified view of customer feedback for your products
Identify products that may need attention based on poor customer experience
Understand the key issues affecting customer experience and prioritize improvement opportunities
See how each product is performing relative to the ones in the same category
Use AI-powered diagnosis as a reference for deeper analysis
What is Vo C?
Actionable insights only: Vo C focuses on issues you can actually act upon and improve. It is designed to exclude issues owned by platform-side issues and relatively subjective buyer-experience feedback.
Comprehensive feedback channels: Vo C aggregates feedback from multiple channels — including product reviews, aftersales tickets, platform customer service, and more.
No content was removed in this update.
Affects: Seller
