Summary
Affiliate creator posting limits tightened: max 3 videos + 3 LIVEs/week for non-extended pilots reduced to 3 videos + 1 LIVE/week for extended pilots. New quota counting rules added: scheduled videos count upon scheduling; deleted/violating videos still count; retroactively linked products count toward limits.
Why it matters
Affiliate creators face stricter LIVE frequency caps and expanded quota-counting scope. Extended pilot creators can now post only 1 LIVE/week (down from 3). Quota now includes drafted, scheduled, and retroactively-linked content—removing flexibility and creating compliance exposure for unintentional violations.
Recommended action
Review account pilot status (extended vs. non-extended). Audit scheduled/pending videos and retroactively-linked products for quota impact. Align content calendar to new LIVE limits. Document any videos affected by policy violations or privacy changes to track quota deductions accurately.
Some lines were shortened in the change preview. View full policy →
Access to products with shop performance of at least 95% on Tik Tok Shop Product Marketplace
Posting limit of a maximum of 3 product promotion videos per day and 3 shoppable LIVEs per week
Changes to these scheduled videos with the "pending" status count towards the quota, including: Changing privacy settings for the video from public to private Deleting the video due to personal reasons or Tik Tok Shop policy Edits made to the shoppable link in the video
Posting limit of a maximum of 3 product promotion videos and 1 LIVE per week
Any posted shoppable videos, including those viewable only to you, will count towards your limit.
Scheduled shoppable videos will count towards your limit the moment they are scheduled, not at the time they are scheduled to post.
If you delete a posted shoppable video, it will still be counted towards your limit that week.
If a shoppable video is removed due to a violation, it will still count towards your limit.
If you add a product link to a previously posted video, it becomes a shoppable video and counts towards your limit.
Shoppable content that was not successfully published (including those saved, in draft status, or that failed to publish) will not have the posting frequency deducted.
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No content was removed in this update.
Affects: Creator, Video
