Summary
Product description requirements moved and restructured into expanded policy document. Same standards apply: 30+ words, clear features, accurate color representation, no seller info. Change is organizational only—no new requirements added.
Why it matters
No behavioral impact. Existing requirements remain enforceable. Sellers must follow same rules; policy location and presentation changed but compliance obligations unchanged. Low disruption.
Recommended action
Review updated policy structure in Seller Center. Verify current listings still meet existing description standards (30 words, feature clarity, color accuracy). No new edits required unless non-compliant.
No new content was added in this update.
Clearly describe the major product features, characteristics and what the product can be used for.
Product listings should accurately represent the product’s color. Sellers may disclose that slight color differences may occur due to lighting or display settings, but listings must not significantly misrepresent the product’s actual color.
Incorporate precise measurements, care guidelines, and warranty details.
Be clearly written and help customers to understand the product. Use correct grammar, punctuation, and complete sentences.
Be no less than 30 words.
Do not use vague statements and aim for maximum specificity when describing product features and attributes.
Do not include information such as seller name or any other seller-specific information, email addresses, website URLs, details about other product listings you offer.
Highlight the top features and functionalities you want customers to consider, including but not limited to: Target Age/Audience Warranty Information Dimensions Product Use Ingredients
Affects: Seller, Listing