Summary
Prohibited product listing behaviors removed from old policy snapshot and consolidated into expanded new policy document with detailed product detail page requirements, technical image/video standards, and formatting guidelines. No new prohibitions added.
Why it matters
Policy content reorganized into comprehensive guide with clearer structure and examples. Existing rules remain enforceable, but sellers now have detailed guidance on image specs (600×600px, white background, no text), description length (30+ words), title formatting, and child model restrictions. Navigation improved but enforcement unchanged.
Recommended action
Review new policy document structure to locate applicable requirements; audit existing listings against expanded technical standards (image resolution, description length, formatting). Verify compliance with existing rules now presented with added context and examples.
No new content was added in this update.
Sellers are strictly prohibited from creating, publishing, listing, or disseminating content or products related to young people's safety.
This includes content or products that contain or allude to Child Sexual Abuse Materials (CSAM), grooming, sextortion, sexual solicitation, pedophilia, and physical or psychological abuse.
Sellers must not promote or redistribute any content that contains or alludes to CSAM, sextortion, grooming, or similar.
Sellers must also adhere to our Tik Tok Community Guidelines.
Sellers are strictly prohibited from listing their products in any way that attempts to evade or avoid compliance with our Tik Tok policies.
Sellers are prohibited from making claims anywhere in their product listing that the products are dupes, fakes, knock-offs, or anything similar.
Sellers must not advertise products, directly or indirectly, in such a way that targets minors.
Sellers are prohibited from modifying consumer orders by changing product detail pages. All sellers must honor the details listed on their product detail pages at the time of purchase.
Sellers are strictly prohibited from repurposing existing product listings to represent a different product. This includes changing key details such as the title, images, brand, or price in a way that misleads customers and invalidates previous reviews or fulfillment data.
Sellers must not create duplicate listings for the same product. For example, all valid variations—such as size, color, or style—must be grouped under a single product page. Duplicate or misleading listings may be removed and may result in enforcement actions.
Sellers are explicitly prohibited from creating, publishing, or disseminating content that violates, incites, or facilitates the violation of intellectual property or personal rights of any individual on Tik Tok Shop. It is strictly prohibited to utilize the name, image, or likeness of another person for commercial objectives, including product endorsements and merchandise, without obtaining approval from the intellectual property owner.
Affects: Seller, Listing, Video
Sellers are prohibited from engaging in any form of misuse or manipulation of the Tik Tok Shop platform with the intention of artificially inflating traffic to product listings. This encompasses the utilization of irrelevant or deceptive descriptions, brands, or key attributes in product titles, as well as the deliberate simulation of customer traffic through the deployment of bots or analogous techniques. Such actions may result in enforcement actions.
Sellers are prohibited from using official Tik Tok Shop badges, tags, or labels (for example, Global Pick, which highlights products selected for promotion) without platform authorization.
Sellers are prohibited from listing products at prices that deviate significantly from category standards, which may demonstrate a lack of intent to sell or fulfill the customer's order. These product listings will be removed or suspended in accordance with this policy.
Sellers are prohibited from making negative or disparaging comparisons to other brands or products. Comparisons to other products on or off of Tik Tok Shop that are not objective and factual are strictly prohibited.
Sellers are prohibited from making false, exaggerated, or unproven claims about a product’s functionality or effects. This includes misleading “before and after” images, unverified performance claims, or any statements that lack appropriate evidence or violate local advertising laws.
Sellers must make truthful and accurate origin claims for their products and should not mislead customers in any way. For example, a product that is assembled in Indonesia with components from China and South Korea and packaged in the United States should not be deceptively advertised or labeled as “Made in the USA.”
Sellers are prohibited from paid political advertising on our platform. In addition, political content is not eligible to be featured in promotions by Tik Tok Shop, such as 'Today's Deals' or 'New Customer Deals.'
Sellers are explicitly prohibited from selling products with the intention of supporting election campaign fundraising activities.
Sellers must not use sympathy to promote products or encourage purchases.