Summary
Section on product image and video requirements removed from standalone "Listing and Image Requirements" page. Same requirements now integrated into consolidated "Product Listing Policy" under "Images and Videos" subsection with identical technical and content standards.
Why it matters
No substantive requirement changed. All image/video rules (9 images, 600x600px min, white background, no watermarks, 1 video max 5MB, CSAM/abuse prohibitions) remain identical. Navigation restructured but enforcement criteria unchanged. Sellers retain same compliance obligations.
Recommended action
Review consolidated policy document to confirm all current listings still comply with migrated image/video standards. No immediate changes needed unless prior non-compliance exists. Bookmark new location in Product Listing Policy for future reference.
No new content was added in this update.
Sellers may upload up to 9 square images. One must be selected as the main product image. The main image must show the front physical view of the product. Additional images must show the front, back, sides, and other details, including accessories. Photos may also display key features, usage scenarios, variations, styled scenes, close-ups, and size comparisons. Multiple images showing the same angle are not allowed.
The main image must show the front physical view of the product.
Additional images must show the front, back, sides, and other details, including accessories.
Photos may also display key features, usage scenarios, variations, styled scenes, close-ups, and size comparisons.
Multiple images showing the same angle are not allowed.
The main image must have a pure white background and be an objective and straightforward representation of the product for sale.
All product images must not include any added logos, text, borders, watermarks, or graphics covering the product or in the background.
All product images must be at least 600 x 600 pixels.
All product images must accurately and clearly represent the product that is for sale. Placeholders and digital renderings of a product are not allowed. Images must include only what the customer will receive.
Images must be in color. Black-and-white images are not acceptable.
Sellers may upload up to 1 video for each product listing, which must not exceed 5MB.
Children's swimwear and undergarments must be displayed flat and cannot feature child models or mannequins. For other categories, the use of child models and mannequins is permitted, provided all images comply with all other Tik Tok policies.
Do not upload any images or videos which violate our Tik Tok Shop Content Policy and Tik Tok Community Guidelines. Any images or videos that depict explicit or suggestive sexual imagery, sexual activity, child sexual abuse material (CSAM), a negative body image or mental health, animal abuse, violent or shocking themes, hateful or discriminatory words and symbolism are strictly prohibited.
Affects: Seller, Listing, Video
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