Product Listing Policy

Clear and accurate listings help customers find and understand products.

All listings must comply with applicable laws, regulations, and Tik Tok Shop policies, including our Prohibited Products Policy and Restricted Products Policy.

Prohibited Product Listing Behavior The following behaviors are prohibited on Tik Tok Shop and will be considered violations of this policy.

Engaging in these behaviors may result in enforcement actions.

Prohibited behaviors include, but are not limited to: Sellers are strictly prohibited from creating, publishing, listing, or disseminating content or products related to young people's safety.

This includes content or products that contain or allude to Child Sexual Abuse Materials (CSAM), grooming, sextortion, sexual solicitation, pedophilia, and physical or psychological abuse.

Sellers must not promote or redistribute any content that contains or alludes to CSAM, sextortion, grooming, or similar.

Sellers must also adhere to our Tik Tok Community Guidelines.

Sellers are strictly prohibited from listing their products in any way that attempts to evade or avoid compliance with our Tik Tok policies.

Sellers are prohibited from making claims anywhere in their product listing that the products are dupes, fakes, knock-offs, or anything similar.

Sellers must not advertise products, directly or indirectly, in such a way that targets minors.

Sellers are prohibited from modifying consumer orders by changing product detail pages.

All sellers must honor the details listed on their product detail pages at the time of purchase.

Sellers are strictly prohibited from repurposing existing product listings to represent a different product.

This includes changing key details such as the title, images, brand, or price in a way that misleads customers and invalidates previous reviews or fulfillment data.

Sellers must not create duplicate listings for the same product.

For example, all valid variations—such as size, color, or style—must be grouped under a single product page.

Duplicate or misleading listings may be removed and may result in enforcement actions.

Sellers are prohibited from creating or sharing content that violates anyone's intellectual property or personal rights.

Do not use another person's name, image, or likeness for commercial purposes, such as endorsements or merchandise, without their permission.

Sellers are prohibited from misusing or manipulating the platform to artificially inflate traffic to product listings.

This includes using irrelevant or deceptive descriptions, brands, or attributes in titles, or using bots to simulate customer traffic.

Such actions may result in enforcement actions.

Sellers are prohibited from using official Tik Tok Shop badges, tags, or labels (for example, Global Pick, which highlights products selected for promotion) without platform authorization.

Sellers are prohibited from listing products at prices that deviate significantly from category standards, which may demonstrate a lack of intent to sell or fulfill the customer's order.

These product listings may be removed or suspended in accordance with this policy.

Sellers are prohibited from making negative or disparaging comparisons to other brands or products.

Comparisons to other products on or off of Tik Tok Shop that are not objective and factual are strictly prohibited.

Sellers are prohibited from making false, exaggerated, or unproven claims about a product’s functionality or effects.

This includes misleading “before and after” images, unverified performance claims, or any statements that lack appropriate evidence or violate local advertising laws.

Sellers must make truthful and accurate origin claims for their products and should not mislead customers in any way.

For example, a product that is assembled in Indonesia with components from China and South Korea and packaged in the United States should not be deceptively advertised or labeled as "Made in the USA."Sellers are prohibited from paid political advertising on our platform.

In addition, political content is not eligible to be featured in promotions by Tik Tok Shop, such as 'Today's Deals' or 'New Customer Deals.'Sellers are explicitly prohibited from selling products with the intention of supporting election campaign fundraising activities.

Sellers must not use sympathy to promote products or encourage purchases.

Product Detail Page Requirements The product detail page is where a customer first discovers a product.

A product detail page must contain complete, accurate, and clearly presented information so that customers can fully understand the product and make informed purchase decisions.

Sellers are required to provide all essential product information, including product features, specifications, and usage details where applicable.

The following information is mandatory for every detail page listed on Tik Tok Shop: Product title Product description Brand Product images Product variations (size, color, or flavor) where applicable All legally required product disclosures or warnings, including but not limited to: California Proposition 65 warnings Choking hazard warning labels For more information, see the California Proposition 65 Requirements and Choking Hazard Warning Label Requirements pages Any other product details that are legally required to be displayed or outlined in other Tik Tok Shop policies To ensure a high-quality and customer friendly experience on Tik Tok Shop, all sellers are required to adhere to the following product listing standards for every attribute of their listing: Be clearly written and help customers to understand the product Use correct grammar, punctuation, and complete sentences.

Incorporate essential punctuation marks such as hyphens (-), forward slashes (/), commas (,), ampersands (&), and periods (.).

Use numerals: "2" instead of "two"All content, including text and photos, must be an accurate and consistent representation of the product itself.

Do not include any information which attempts to redirect customers off of Tik Tok Shop, including but not limited to QR codes, website links, and more.

Tik Tok is unable to monitor the safety and validity of this off-platform activity.

Do not include branding or references to "Tik Tok" (without Tik Tok's prior authorization), or other e-commerce platforms or websites.

Do not USE ALL CAPITAL LETTERSDo not use special characters, numbers or alternate typefaces to substitute letters anywhere in the listing (for example, N!

KE or Дpple)Do not include subjective comments like "Best Seller" or "Trending Item" in your listings.

Do not include marketing material, promotions, or any other information that is not descriptive of the product itself (for example, "x% off")Do not include misleading claims about a product’s functions, effects, materials, ingredients, or plant/flower seeds (for example, claiming to cure or manage a disease, using inaccurate material/ingredient claims, or exaggerating seed performance).

Product Title An effective product title is accurate, concise, and informative.

It must include: The brand (with authorization)The product type Essential information for item identification To ensure all product titles are high-quality and helpful for customers, sellers are required to adhere to the following standards: Capitalize the first letter of each word except for prepositions (for example, 'with', 'at', 'by', 'to', 'in', 'for', 'from', or 'of'), conjunctions (and, or, for), or articles (the, a, an).

Abbreviate measurements, such as "cm", "oz", "in", and "kg".

Titles should be concise and exclude non-critical information.

Titles must include only the essential information required for item identification, avoid using any unnecessary details.

For multi-pack products, or products that contain more than a single item, quantity should be clearly stated (for example, '10 ct' or 'Pack of 10')Size and color information should be included in variation titles, not the main title.

Do not include their seller's name or link in product titles.

For more information on Product Listing Titles, refer to our Product Listing: What You Need to Know article.

Product Description Customers are interested in understanding what distinguishes your product from other comparable items.

The product description gives sellers the opportunity to provide additional information on the product which is not fully covered in the product's title.

To ensure all product descriptions are high-quality and helpful for customers, sellers are expected to adhere to the following standards: Clearly describe the major product features, characteristics and what the product can be used for.

Product listings should accurately represent the product’s color.

Sellers may disclose that slight color differences may occur due to lighting or display settings, but listings must not significantly misrepresent the product’s actual color.

Incorporate precise measurements, care guidelines, and warranty details.

Be clearly written and help customers to understand the product.

Use correct grammar, punctuation, and complete sentences.

Be no less than 30 words.

Do not use vague statements and aim for maximum specificity when describing product features and attributes.

Do not include information such as seller name or any other seller-specific information, email addresses, website URLs, details about other product listings you offer.

It is recommended to include 3-5 bullet points in your product description.

If you opt for bullet points, please note the additional formatting requirements listed below.

Highlight the top features and functionalities you want customers to consider, including but not limited to: Target Age/Audience Warranty Information Dimensions Product Use Ingredients For products that contain ingredients, sellers must clearly disclose complete and accurate ingredient information in the product listing.

This includes, but is not limited to, listing ingredients from highest to lowest by weight, with the ingredient used in the greatest amount listed first.

Begin each bullet point with a capital letter Provide size details without punctuation or symbols.

Specify suitable age ranges with numerals.

Indicate the product's source nation.

Do not enter company-specific information; this section is for product features only.

State units like quart, inch, or feet in full form.

Sellers are responsible for ensuring that the product description contains all product information required by applicable laws and regulations, including but not limited to, product safety information, specifications and warnings.

All information provided by sellers is required to be accurate and truthful.

Any misleading product information is strictly prohibited.

Product Category When creating a listing, sellers must select the most accurate product category.

Listing a product in the wrong category is a violation of this policy and may result in enforcement action.

Accurate categorization is required to: Ensure customers can browse and filter products correctly Improve product visibility and discoverability Maintain trust and listing integrity Avoid “Incorrect Category” violations that may impact your Shop Health (a metric that measures your performance against seller policies and targets)Tik Tok Shop may automatically suggest a category based on your product title.

Sellers are responsible for reviewing and correcting the suggested category before publishing.

Some categories require additional approval or documentation prior to listing.

Sellers must obtain any required approval before listing products in those categories.

For detailed instructions on how category suggestions work, how to correct them, and how to request category qualification, refer to Your Guide to Selecting the Right Product Category.

Brand Sellers must include the correct brand name on the product detail page.

Only use third-party intellectual property if you have authorization or are permitted by law.

For more details, refer to our Tik Tok Shop Intellectual Property Policy.

Any behavior which omits, evades or obfuscates proper brand information anywhere on a product listing is prohibited and will be regarded as a violation of these Product Listing Policies, which may lead to enforcement measures.

Images and Videos Product images and videos must accurately represent the product that is for sale and customers will actually receive.

Sellers must not publish or distribute product images and videos that infringe the intellectual property or personal rights of others or that misrepresent the product.

The following technical requirements apply to images and videos included in product listings on the Tik Tok Shop.

Please note the Tik Tok Shop Content Policy and Tik Tok Community Guidelines also apply to the images and videos where applicable.

Sellers may upload up to 9 square images.

1 must be selected as the main product image.

The main image must show the front physical view of the product.

Additional images must show the front, back, sides, and other details, including accessories.

Photos may also display key features, usage scenarios, variations, styled scenes, close-ups, and size comparisons.

Multiple images showing the same angle are not allowed.

The main image must have a pure white background and be an objective and straightforward representation of the product for sale.

All product images must not include any added logos, text, borders, watermarks, or graphics covering the product or in the background.

All product images must be at least 600 x 600 pixels.

All product images must accurately and clearly represent the product that is for sale.

Placeholders and digital renderings of a product are not allowed.

Images must include only what the customer will receive.

Images must be in color.

Black-and-white images are not acceptable.

Sellers may upload up to 1 video for each product listing, which must not exceed 5MB.

Children's swimwear and undergarments must be displayed flat and cannot feature child models or mannequins.

For other categories, the use of child models and mannequins is permitted, provided all images comply with all other Tik Tok policies.

Do not upload any images or videos which violate our Tik Tok Shop Content Policy and Tik Tok Community Guidelines.

Images or videos depicting the following are strictly prohibited: Explicit or suggestive sexual imagery or activity Child sexual abuse material (CSAM)Negative body image or mental health themes Animal abuse Violent or shocking themes Hateful or discriminatory words and symbolism"What's in The Box" When creating product listings, it is essential for sellers to accurately and comprehensively detail the contents of each order.

This means clearly specifying, describing, and listing every item that is included in the package.

Whether it's the main product, accessories, or any additional components, customers should have a complete picture of what they can expect to receive.

Package Weight and Dimension Sellers must provide accurate package weight and dimensions following the instructions in Seller Center.

Product Sizing Sellers must provide complete and accurate sizing details where applicable: For fashion items (apparel, bras, shoes), provide full sizing information.

For non-fashion items, include dimensions like length, width, height, or volume.

Product Pricing Refer to our Fair Pricing Policy for more information.

Language Product listings must be provided in the official local language or languages of the jurisdiction they are offered in.

This ensures that customers can readily understand and engage with your listings.

Using the local language enhances the clarity and accessibility of your products.

Bundles and Multipacks Manufacturer-created bundles are permissible for sale.

Manufacturer bundles are a combination of complimentary products that are packaged together by the manufacturer and have a single, unique Global Trade Item Number (GTIN) that corresponds to the bundle.

Manufacturer-created multipacks are permissible for sale.

Manufacturer multipacks are multiple units of the same product that are packaged together by the manufacturer and have a single, unique GTIN that corresponds to the multipack.

Do not create multiple listings for the same product.

Each product may only have one product listing.

Do not include multiple products within a single product listing.

Combining multiple standalone products and bundling them together in a single product listing is prohibited.

Product Variations Product variations refer to instances where a single product offers multiple options for customers to choose from.

These options can include different categories, quantities, sizes, prices, colors, or other variable characteristics.

To make the shopping experience smoother, sellers must display all product variations on the same product detail page.

On Tik Tok Shop, each product variation is treated as an individual SKU, and the terms are used interchangeably across Seller Center and in our policies.

Variations consist of the following three components.

Anchor product: The product that ties the variations together to a single product detail page Variations (SKUs): The products that are tied together by the anchor.

These are the actual items that customers select and purchase.

Each variation has its own SKUVariation style: The attribute that makes the products variable (for example, size, color, shape, scent, or flavor)Variations must be unique and accurate representations of the same product.

Inconsistent or duplicate variations are prohibited and may result in enforcement actions.

For more information, refer to Product Variations and Why Choosing the Right Product Category Matters.

Shop Tab Placement and Promotional Visibility In addition to meeting all Product Listing requirements, listings and related promotional content must comply with the Shop Tab Eligibility Requirements to qualify for placement on the Shop Tab (the central shopping hub on Tik Tok) and other recommendation surfaces.

Be aware that: Some products permitted for sale may not be eligible for Shop Tab visibility Tik Tok Shop may remove or limit promotional placement for content that does not meet these standards Failure to comply may result in removal from promotional surfaces and enforcement under this policy.

Enforcement Actions and Appeals We regularly review your shop’s compliance with these policies.

If any violations are identified, Tik Tok Shop may take enforcement action at our sole discretion.

This may include, but is not limited to: Deducting points from your Account Health Rating (a metric that measures your performance against seller policies and targets)Removing product listings Revoking your access to offer products for sale Issuing refunds to customers For more information on enforcement actions, refer to our Seller Enforcement Policy.

If you would like to appeal an enforcement action, visit the Appeals section for guidance.

Best Practices Checklist Before publishing, review your listing against these key requirements: Title: Is it clear, concise, and correctly formatted?

Is the content above helpful?

Next Prohibited Products Policy×