Summary
New prohibition on disease-treatment/prevention claims for cosmetics and medicinal property claims for food. Creators cannot claim products cure, diagnose, regulate physiological function, or have pharmacological/metabolic effects.
Why it matters
Cosmetic and food sellers now face stricter health claims enforcement. Content with before-after results, disease claims, or false medicinal benefits faces removal and compliance violations. Non-compliance risks feature restrictions and account penalties.
Recommended action
Audit all cosmetic and food product videos, LIVEs, and listings for prohibited health claims. Remove before-after comparisons implying disease treatment. Revise product descriptions to eliminate medicinal property language.
Phrases or implications that claim to cure, diagnose, correct, regulate, or modify a physiological function
Claims that imply that certain products have pharmacological, immunological, or metabolic effects
Claims that imply that certain products renew, correct, or change physiological functions
Statements referring to the effect of medicinal products
They are applied to the outer parts of the human body.
Their effects are temporary.
Food
It must not mislead customers about its characteristics, effects, or properties.
Creators are prohibited from attributing medicinal properties to foods.
No content was removed in this update.
Affects: Creator, Seller, Listing, Video