Summary
Policy restructured to consolidate IP prohibition rules and expand scope to creators; now explicitly covers videos, LIVEs, shop names, avatars. Brand Authorization documentation requirements tightened; DMCA counter-notification process clarified.
Why it matters
Sellers and creators now face unified IP enforcement across all content types and shop elements. Stricter documentation compliance for branded products and new DMCA remedies create operational and legal exposure if authorization records are incomplete or outdated.
Recommended action
Audit all listings, videos, LIVEs, shop names, and avatars for third-party IP use. Verify Brand Authorization documents in Qualification Center are current and complete. Establish process to track and update authorization evidence for all branded products.
Tik Tok Shop prohibits IP infringement across listings and content, including counterfeits, knockoffs, unauthorized trademarks, copyrighted media, patents, and publicity rights.
It applies to sellers and creators; violations can lead to listing removal, account suspension, withheld balances, or legal action.
Rights owners can report via the IP Protection Center, web form, or for utility patents by email to e-commerce.ipnotice@tiktok.com; accused users can appeal in Seller Center within stated deadlines.
Key Points:
Sellers must not use third-party intellectual property, including trademarks, copyrights, and design patents, without proper authorization for products, listings, videos, LIVEs, shop names, or avatars.
Sellers must obtain valid Brand Authorization through the Qualification Center before listing certain branded products and must keep supporting documents accurate, complete, and up to date.
Tik Tok Shop may take enforcement action against sellers who violate this policy.
Sellers may appeal eligible decisions, use corrections where available, and submit a DMCA counter-notification for certain copyright removals.
Sellers must not use third-party intellectual property, including trademarks, copyrights, and design patents, without proper authorization for products, listings, videos, LIVEs, shop names, or avatars.
Sellers must obtain valid Brand Authorization through the Qualification Center before listing certain branded products and must keep supporting documents accurate, complete, and up to date.
Tik Tok Shop may take enforcement action against sellers who violate this policy.
Sellers may appeal eligible decisions, use corrections where available, and submit a DMCA counter-notification for certain copyright removals.
One-line takeaway: IP infringement is prohibited; violations can trigger listing, account, and fund restrictions.
Affects: Creator, Seller, Listing, Video
Red Lines & Compliance:
① Ban counterfeits, knockoffs, unauthorized trademark, copyright, patent, publicity-right use ② Repeated violations may cause stricter enforcement ③ Appeals don’t guarantee reversal.
Thresholds & Requirements:
① Brand Authorization may require trademark number, LOA(s), or license agreement ② Only IP owners/authorized reps may file notices ③ Jurisdiction must match protected country.
Actionable Steps:
① Submit infringement notices via IPPC or web form with complete information ② Appeal in Seller Center > Shop Health with supporting documents ③ Sellers get 2 appeals; first within 30 days.
Immediate next action: Review listings and authorization documents now.
