Review recent policy updates, sorted newest first, with lightweight filters for quick review.
Total updates
1363
RemovedTikTok Shop: Beauty and Skincare Content Claims
What to Avoid
A creator uses a beauty filter for fuller lips: "This is the result of using our lip oil. Some say it works like magic." | A creator duets a video with a beauty filter: "This serum absorbs 1000x its weight in water to plump up your skin."
Summary
Policy section restructured and expanded with new guidance on authentic content, disclaimers, and best practices. Core prohibitions (tretinoin, cannabis, filters, graphic procedures) remain unchanged; enforcement rules unchanged.
Content shows step-by-step usage of a retinol with information on how much to use based on the instruction found in the product packaging.
Summary
Policy restructured from "Best Practices" section format into comprehensive guidelines document with expanded enforcement language, examples, and clarifications—no new substantive requirements introduced.
RemovedTikTok Shop: Beauty and Skincare Content Claims
AI Summary
One-line takeaway: Create beauty content that is authentic, accurate, and avoids prohibited or misleading promotion. | Core Value/Change: ① Show real product use or packaging clearly ② Match claims to the listing and packaging ③ Use disclaimers only for before
Summary
Existing beauty & skincare content guidelines restructured and expanded with detailed best practices, examples, and checklists. No new prohibitions or behavioral requirements introduced. Regional scoping clarified (US only).
New section "What You Should Do If Your Account Is Restricted" added as guidance for restricted sellers—restructured navigation only. No new requirements introduced; existing advice reorganized into clearer subsection.
What occurs during a temporary account restriction?
Summary
Policy documentation restructured into Q&A format with section header added ("What occurs during a temporary account restriction?"). No new requirements or enforcement consequences introduced—existing policy restated for improved clarity and navigation.
Enforcement actions section restructured into bullet format. Same three penalties (Account Health Rating deductions, listing removal, access revocation) already existed in policy; presentation only reorganized under "Enforcement Actions and Appeals" heading.
Policy page restructured to clarify restriction duration (max 30 days), lifting conditions, and seller actions during restriction. No new requirements added—existing rules restated in reorganized format.
If you believe the restriction was applied in error, submit a Help Ticket through Seller Center
Summary
Added procedural guidance on how to appeal temporary account restrictions: submit Help Ticket through Seller Center and contact Customer Support with questions. No new enforcement rules or deadlines introduced.
Verifies compliance information or required documents | What occurs during a temporary account restriction?
Summary
Restructured policy section into Q&A format with bullet points. No new enforcement powers, deadlines, or requirements added—existing 30-day restriction period and review reasons restated for clarity.
Temporary Account Restriction Requirements04/08/2026Key Points: Temporary account restrictions are precautionary. They may be applied while Tik Tok Shop completes security, risk, or compliance checks. Restrictions are usually lifted within 30 days once reviews
Summary
Policy document restructured with condensed key points and streamlined sections. Core temporary account restriction rules and 30-day review timeline remain unchanged. Date updated to 07/01/2026.
For existing product listings, you must edit each listing, add the brand, and republish i...
For existing product listings, you must edit each listing, add the brand, and republish it for the authorization to apply.
Summary
Sellers must now edit and republish all existing branded product listings to apply brand authorization retroactively. Authorization applies only to future products automatically; legacy inventory requires manual action to comply.
Important: Selecting "No brand" for a product that is clearly branded is strictly prohibited. We may remove the listing.
Summary
New explicit prohibition: selecting "No brand" for clearly branded products is strictly prohibited and may trigger listing removal. Enforcement action tied directly to this specific behavior.
Ensure the authorization document lists the correct authorized seller entity: Corporate s...
Ensure the authorization document lists the correct authorized seller entity: Corporate sellers: Your registered company name. Individual sellers: The owner's legal name.
Summary
Brand authorization documents now require correct expiration dates, 30-day pre-renewal contact with brand owner, and matching seller entity names (corporate or individual legal name).
The sender's email domain must match the brand rights holder. | The email body must include all required authorization terms.
Summary
Email sender domain must match brand rights holder; authorization email body must include all required terms. New substantive documentation requirements for brand authorization submissions.
4. Review AI Check Recommendations Before Submitting (or "Before You Submit")
4. Review AI Check Recommendations Before Submitting (or "Before You Submit")
Summary
Section title added to brand authorization guide: "Review AI Check Recommendations Before Submitting." No new substantive requirement introduced; organizational restructuring only.
Existing brand authorization requirements restructured into checklist format with explicit documentation criteria: brand name must match packaging exactly, respect capitalization/punctuation/spacing, and be 2–30 characters in any language.
Ensure your brand name matches your official website, registered trademark, product packaging, and product labels. This includes capitalization, punctuation, and spacing. | The brand name must be between 2 to 30 characters. It can be in any language.
Summary
Brand authorization checklist reformatted from bullet list into numbered sections with restructured layout. All substantive requirements remain unchanged; presentation only.
The details of the party granting the authorization. This must include their contact email. | ❗The authorized party's details must match the information you used to register your seller account. This includes your name, business' name, registered address, and
Summary
Brand authorization requirements clarified: first-level auth documents must show seller as authorized party; second-level documents must chain authorization issuer to first-level authorized party. Enhanced verification requirements for multi-tier authorization.
Second-Level Authorized Sellers, submit two Letters of Authorization:The first Letter must have been issued by the trademark (or brand) owner to the first level authorized seller. This first level authorized seller would be the authorized reseller or distribut
Summary
Second-level authorized sellers no longer must provide both first and second-level Letters of Authorization. Only 2nd-level document required; 1st-level letter now optional with acknowledgement alternative if unavailable.
❗If the trademark’s official contact is outdated or inaccessible, you must update it with the USPTO first before submitting your brand authorization application. Use the USPTO's Correspondence and Attorney/Domestic Representative Forms to update the contact. |
Summary
Expanded USPTO abbreviation to full "United States Patent and Trademark Office" and refined grammar (e.g., "we're able" to "we are able"). Removed emphasis formatting. No substantive requirement changes.
