Review recent policy updates, sorted newest first, with lightweight filters for quick review.
Total updates
1681
UpdatedThe Intellectual Property Protection Center (IPPC) — How To Use It
Creating/Joining An IPPC Organization & Verifying Identity
There are 2 ways to create a new organization. Click Create Seller Organization | Creating a New OrganizationClick Create Seller Organization.
Summary
Documentation restructured and clarified: added section headers, expanded instructions for creating IPPC organizations, and detailed IRS document types accepted for business identity verification. No new requirements introduced.
Seller Benefit: ① Faster review using saved IP documents ② Less manual effort for repeat complaints ③ Sync brand authorizations via Seller Center | Easy Intellectual Property Rights (IPR) Verification: You can upload, verify, and store your IP documents on the
Summary
IPPC now requires IP owners to create/join organization, verify identity, and obtain IP approval before use. Design complaints require separate webform; rejected complaints must be refiled with new information.
SPS Appeal feature documentation restructured with clearer navigation labels and entry-point formatting. No new appeal requirements or enforcement thresholds introduced.
How many times can I submit the same appeal? | Why Does the SPS Appeal Feature Matter?
Summary
FAQ section added to SPS Appeal guide with new Q&A: "How many times can I submit the same appeal?" plus section reorganization. No new appeal submission limits or rules introduced; existing appeal process unchanged.
The SPS Appeal feature lets eligible sellers submit SPS metric appeals directly in Seller Center when issues were outside their control and supported by evidence. It’s being rolled out in phases and should reach all sellers by end of March 2026. Access it via
Summary
Guide restructured with AI summary added and title clarified to "SPS Metrics". Content reorganized into Q&A format with navigation improvements. No new requirements or deadlines introduced.
How to Appeal Your Shop Performance Score (SPS) Metrics
How to Appeal Your Shop Performance Score (SPS) Metrics
Summary
SPS Appeal Guide restructured with updated date (08/26/2026). Added AI summary section and reformatted navigation. No new appeal requirements, timelines, or enforcement conditions introduced.
Check the status of your appeal | From the Appeal Center page, click the Detail button of any submitted tickets listed on the page, the appeal status view page for that ticket will display the review status and the detailed appeal content of the ticket. Allow
Summary
Removed IM Dissatisfaction Rate appeal guidance; consolidated into restructured SPS Appeal Guide. No change to appeal rules (3 appeals/metric, 3-4 day review). Navigation updated but existing requirements unchanged.
How to Appeal Your Shop Performance Score (SPS) 05/13/2026Shop Health Tik Tok Account Health Overview | The Shop Performance Score (SPS) Appeal feature allows sellers to directly submit appeals for SPS-related metrics in Seller Center. If you believe a metric
Summary
SPS Appeal guide restructured from detailed linear documentation into condensed AI Summary + topic outline format. Core appeal procedures (3-4 business day review, 3 appeals per metric per order, up to 30 orders per ticket) remain unchanged.
UpdatedTikTok Shop: Shop Probation Program Requirements
AI Summary
Red Lines & Compliance: ① TikTok Shop may review compliance regularly ② violations can trigger point deductions, listing removal, selling revocation, or refunds ③ appeal via Appeals guidance | New shops start in a temporary probation program with capped daily
Summary
Policy page restructured from numbered bullet format to narrative prose. All substantive probation requirements (tier thresholds, compliance reviews, appeals process) remain unchanged. This is a presentation-only update with no new behavioral requirements.
UpdatedTikTok Shop: Late Dispatch Rate (LDR) — Requirements and Appeals
Late Dispatch Rate Requirements
Late Dispatch Rate Requirements04/06/2026Fulfillment Manage Orders Key Points: The Late Dispatch Rate metric is used to assess how efficiently sellers dispatch orders. Seller Requirement: Sellers are recommended to maintain an LDR of less than or equal to 4%.
Summary
Late Dispatch Rate policy restructured into modular Q&A and checklist format. Core LDR thresholds (≤4% target, >10% triggers enforcement), appeal windows (30/15 days), and evidence requirements remain unchanged.
Our new Branded Content Policy comes into effect on 31 August 2026. Click here to view our current Branded Content Policy.
Summary
TikTok added a disclosure notice that a revised Branded Content Policy takes effect 31 August 2026, with a link to view the updated policy. The core definition and rules remain identical—only navigation and publication metadata changed.
exhort minors to buy, rent or hire a product or service, or encourage minors to persuade their parents or others to purchase goods or services being advertised; or | exploit the special trust minors place in parents, teachers or other persons, or show minors i
Summary
Updated wording to replace 'minors' with 'children' and clarify prohibitions on discrimination and harmful behavior directed at children in branded content.
AddedRequirements for Aftersales Dispute Escalations
After-sale Dispute Process
Initial Request (Customer Action — Before the Dispute Process Begins)
Summary
Policy restructured with new "Initial Request" section header. Seller response deadline changed from fixed "4 business days" to reference external "After-sales Handling Time Requirements" document. Same auto-approval trigger maintained.
Section "Enforcement Actions and Appeals" was elevated and reformatted as a standalone header with bullet-point list of enforcement actions (violation points, listing removal, access revocation, refunds). No new enforcement powers or triggers introduced.
AddedRequirements for Aftersales Dispute Escalations
All documents must be authentic, relevant, complete, and submitted within the time limits...
All documents must be authentic, relevant, complete, and submitted within the time limits outlined in the After-sale Dispute Framework section. | If materials are insufficient, we will make a judgment based on available evidence.
Summary
Added requirements specify that disputes must include authentic, relevant, and complete documents submitted within outlined time limits, enhancing TikTok's capacity to investigate and make judgments.
AddedRequirements for Aftersales Dispute Escalations
Further Information
Investigate whether the seller had no intention of fulfilling the order accurately. | If the seller is found to have acted in bad faith, TikTok Shop will support a refund from the seller to the customer.
Summary
New bad-faith investigation standard added: TikTok Shop will investigate seller intent on quality issues and enforce automatic refunds if bad faith is found. Product recall liability clarified: sellers must fund all refunds and provide batch documentation.
AddedRequirements for Aftersales Dispute Escalations
Post-Decision Actions
Notification of Outcome: Once a judgment is made, TikTok Shop will notify both parties.Sellers can view results via Seller Center > Orders > Manage Returns > Appealed/Disputed. Customers can check outcomes under My Account. | Sellers can view results via Selle
Summary
Sellers must now complete all final decision actions within unspecified timeline and bear all shipping fees for dispute resolution. Appeal window clarified to 30 calendar days (changed from 21). Specific risk allocation added for deceptive vs. non-deceptive claims and minor vs. significant quality issues.
AddedRequirements for Aftersales Dispute Escalations
Platform Investigation: Tik
Platform Investigation: TikTok Shop reviews evidence submitted by both parties and makes a final decision.Both parties will be notified of outcomes via their registered contact information.
Summary
The policy now requires TikTok Shop to notify both buyer and seller of dispute outcomes, clarifying communication process during escalations.
