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Review recent policy updates, sorted newest first, with lightweight filters for quick review.
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704
Applicable safety, health, and environmental regulations
Summary
Section 15 of SDS guide now includes explicit reminder to document applicable safety, health, and environmental regulations—clarification of existing 16-section GHS format requirement, no new compliance obligation added.
Affects: Seller
Showing 121–140 of 704
Signal word (Danger or Warning) | Hazardous ingredients
Summary
Section 2 of the SDS guide was restructured to explicitly list GHS requirements (classification, signal words, pictograms, H-codes, P-codes, hazard statements). No new substantive requirements added—existing obligations reorganized for clarity and completeness.
Affects: Seller
Product name (must match the listing and product label) | Intended use of the product
Summary
Guide text reorganized for clarity. Section 1 Identification requirements for SDS documents were already mandated in existing policy; this change extracts and highlights those requirements in a cleaner bulleted format without altering what is required.
Affects: Seller, Listing
❗️Even if a product is legally permitted in the United States, it may still be restricted by TikTok Shop's policies.If you believe your product was removed in error, please submit a ticket through the Seller Center Shop Health page to appeal the decision.
Summary
Section "How to Appeal" added clarifying that legal US compliance does not guarantee TikTok Shop approval; sellers can appeal removals via Seller Center Shop Health. This is a new documentation of existing appeal process, not a new enforcement consequence.
Affects: Seller
Don't use excessive or unconventional shipping fees, such as charging a shipping fee that is higher than the product price. | Don't list products with significantly different prices (such as a $19.99 t-shirt and a $39.99 sweatshirt) under one listing. Each pro
Summary
New pricing restrictions added: deceptive/inflated prices, prices significantly higher than recent market rates, unit price inconsistencies across quantities, excessive shipping fees, and price gouging during crises are now prohibited.
Affects: Seller, Listing
Each product should have only 1 listing. Avoid creating duplicate listings for the same product. | Do not combine standalone products into a single product listing. Only manufacturer-created bundles or multipacks are allowed.
Summary
New rule prohibits combining standalone products into single listings; only manufacturer-created bundles/multipacks permitted. Each product must have one listing only.
Affects: Seller, Listing
Anchor Product: The main product that connects all variations in a single product page. | ❗️Each variation (SKU) must accurately represent a unique option of the same product. Misleading or duplicate variations will be flagged as violations and may result in p
Summary
New section on product variations defining anchor product, SKUs, variation styles, and enforcing accurate representation with enforcement language: misleading or duplicate variations result in penalties.
Affects: Seller, Listing
Upload complete and accurate sizing details on the product detail page. | For fashion items such as apparel, shirts, bras, and shoes:Use the Platform Recommended Size Chart Template when listing the product.Include only measurements relevant to the specific pr
Summary
Sizing details now required for all product listings. Fashion items must use Platform Recommended Size Chart Template with relevant measurements. Non-fashion items must include length, width, height, and/or volume. Measurements must use local units and images must accurately reflect dimensions.
Affects: Seller, Listing
Avoid modifying or misspelling brand names with numbers, symbols, or special characters (for example, T1KT@k) | Avoid modifying brand names by using alternative characters (for example, TikT0k), repeating or switching characters (for example, TiiiikToook, TokT
Summary
Brand name modification now explicitly prohibited in product titles. Sellers cannot use numbers, symbols, alternative characters, repetition, misspelling, shortening, or spacing to alter brand names (e.g., T1KT@k, TikT0k, TT, Tik Tok).
Affects: Seller, Listing
Write clearly and explain the product’s main features, uses, and characteristics.Include accurate measurements, care instructions, and warranty information. | You can add images that show size guides, how the product looks, important details, or usage instruct
Summary
Product descriptions now require minimum 500 characters; must include measurements, care instructions, warranty info, legal safety warnings (incl. Prop 65), and brand format standardization. Seller-specific info (emails, URLs) prohibited.
Affects: Seller, Listing
When creating your brand name:Don’t include these symbols in your brand name: ®, ㊟, ©, or ™Don’t use hyperlinks, domain names, or email addresses in your brand nameAvoid using only special characters (for example, !!!, @%!^#); there should be at least one lett
Summary
TikTok added specific brand-naming restrictions: existing brands cannot be modified with numbers/symbols/special characters or alternative characters; new brands cannot use ®©™ symbols, hyperlinks, domain names, email addresses, only special characters, 5+ consecutive digits, or promotional phrases.
Affects: Seller, Listing
To help you enter the correct brand in the correct format, we provide a dropdown list of brands from which you must choose the right option. | ❗️If the brand name isn’t listed, you have the option to add it manually. If your product is not branded (no logos, n
Summary
Brand field now requires dropdown selection from pre-approved list, or manual entry only if brand is registered/pending trademark. "No brand" misuse on branded products triggers product freeze. New brands cannot be changed post-approval.
Affects: Seller, Listing
Do not place products in unrelated categories, as this can mislead customers and negatively impact search results. | Avoid misclassifying items (for example, listing a boy’s polo shirt under “Menswear” instead of “Kids’ Fashion”).
Summary
Three new category and classification prohibitions added: do not place products in unrelated categories; avoid misclassifying items; do not ignore approvals for restricted product categories. Requires documentation submission before listing restricted items.
Affects: Seller, Listing
Use the product categorization feature in Seller Center to identify the most accurate category for your product. | Enter clear product details in your title (for example, “[Brand] + [Content] + [Scope of Application] + [Product Type] + [Main Function/Feature]”
Summary
Product categorization guidance restructured. New best practice: use Seller Center categorization feature, title formatting template, and manual override process. No new requirements—clarified existing category selection workflow.
Affects: Seller, Listing
Avoid marketing material, promotions, or subjective comments that are not descriptive of the product itself (for example, "Best Seller", "TikTok Exclusive", "20% off", "free shipping", "NEW RELEASE", "low stock", "100% satisfaction guaranteed") | Avoid listing
Summary
Three new prohibitions added to product title guidelines: no all-caps text, no marketing claims (e.g., "Best Seller", "20% off"), no variation lists, and no repeated words/phrases in titles.
Affects: Seller, Listing
Food products must be displayed with their respective food packaging. | Children's swimwear and undergarments must be displayed flat on a plain background.
Summary
Policy text on food packaging and children's clothing display requirements relocated within the Product Images section. No new requirements introduced; existing rules repositioned for improved navigation.
Affects: Seller, Listing
Don't add another brand's identifiers to your product if it is not branded. If your product is branded, don't alter its brand identifiers. | Don't use placeholders or digital renderings of a product
Summary
Nine explicit image restrictions added: no text/graphics/watermarks on first image, no marketing stickers, no B&W images, no filters masking brand IDs, no unauthorized brand IDs, no placeholders/renderings, no misleading images, no off-platform redirects.
Affects: Seller, Listing
First image: Show clear front view of the product.Avoid including any added text, graphics, or blurring effects | You can upload up to 9 square images per product
Summary
New explicit standards added for product images and videos: first image must show clear front view without text/graphics, up to 9 square images (600x600px min), 1 video max (5MB), and branded products must show visible brand identifiers.
Affects: Seller, Listing, Video
Avoid including any information that attempts to redirect customers off TikTok Shop, such as QR codes or website links. TikTok cannot monitor the safety or validity of off-platform activities. | Avoid using terms like "Best Seller" or "Trending Item" in your l
Summary
Expanded "What to Avoid" guidance on product listings now explicitly prohibits false/misleading product claims, exaggerated descriptions, unverified before-and-after comparisons, and content depicting sexual/violent/discriminatory imagery.
Affects: Seller, Listing, Video
Write clearly to help customers understand the product. | Ensure all listing content, including titles, images, and descriptions, accurately reflects the product’s appearance, functionality, and effect.
Summary
Five best practice guidelines for product listings were extracted and presented as a dedicated subsection under "Best Practices" in the restructured Product Listing policy. No new requirements were introduced; existing guidance was reorganized for clarity and navigation.
Affects: Seller, Listing
