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AddedTikTok Shop — Prohibited Products Policy
AI Summary
Prohibited Products rules apply to all TikTok Shop sellers: do not list illegal, unsafe, counterfeit, recalled, regulated, or otherwise banned items, even if they’re legal locally. The policy covers many categories including weapons, drugs, alcohol/tobacco, ha
Summary
AI summary and key points section reorganized for clarity. No new prohibited product categories, restrictions, or enforcement triggers introduced. Existing rules restated.
One-line takeaway: Do not sell prohibited products; violations can trigger removal, penalties, or suspension. | Red Lines & Compliance: ① Prohibited categories include weapons, drugs, alcohol/tobacco, hazardous, financial, medical, baby, and certain beauty pro
Summary
TikTok Shop's Prohibited Products Policy has been updated to enforce strict bans on illegal, unsafe, counterfeit, and regulated items for all sellers. Violations can trigger removal, penalties, or account suspension.
One-line takeaway: Restricted products require qualification; approval can change with added document requests. | Core Value/Change: ① 3 qualification levels: category, product, invite-only ② category approval allows listing within that category ③ TikTok Shop
UpdatedRequirements for Managing Returns, Refunds, and Replacements
Return and Refund Cost Breakdown
Return Shipping FeesSellers are responsible for all return-related costs for buyer fault return reasons (such as no longer needed or doesn't fit), and seller-fault return reasons (such as product quality issues or packaging damage). | Sellers are responsible f
Summary
The policy now specifies that sellers are responsible for all return-related costs for both buyer-fault and seller-fault reasons without significant alteration to existing obligations.
UpdatedRequirements for Managing Returns, Refunds, and Replacements
Requirements for Managing Returns, Refunds, and Replacements
The following are key seller deadlines:Respond to return requests within 4 business days.Respond to refund requests for non-returnable items within 2-4 business days.Respond to refund requests for unshipped orders within 24 hours.
Summary
Three new seller response deadlines added: 4 business days for return requests, 2–4 business days for non-returnable refunds, 24 hours for unshipped order refunds.
It has not been duplicated, which means that it cannot be assigned to more than one order or to an order for a different customer
Summary
The removal of specific tracking rate requirements may lead to increased violations due to lack of guidance, causing sellers to face penalties associated with invalid tracking.
Provide an authentic screenshot of the customer confirming in writing that they received their order. | Provide an authentic image of delivery confirmation from the logistics service provider.
Summary
Removed specific appeal documentation requirements (customer confirmation screenshot and logistics provider delivery image). Policy now presents metric definition without appeal guidance section.
The customer has directly confirmed to the seller that the order has been received. | A logistics integration error occurred and TikTok Shop mistakenly issued a violation.
Summary
The removal of specific appeal scenarios for Valid Tracking Rate requirements eliminates previously accepted justifications for violations, increasing risk of account sanctions for sellers.
Each VTR enforcement can only be appealed twice. | Initial appeal must be submitted within 30 days of the enforcement message. If the first appeal is unsuccessful, the second appeal must be submitted within 15 days of initial appeal rejection.
Summary
VTR appeal procedures section removed. Policy now displays definition, calculation, and violation triggers only. Appeals process (2-appeal limit, 30/15-day deadlines, 90-day enforcement record) no longer documented in this section.
Key Points: Valid tracking numbers are an essential part of providing a high-quality customer experience. Customers rely on tracking numbers to see status updates on their orders.The Valid Tracking Rate metric is used to assess how consistent a seller is at pr
Summary
Policy restructured into detailed Q&A format with new sections on monitoring, improvement steps, and appeals. Core 95% VTR requirement unchanged; enforcement and specific failure scenarios now documented.
Key Considerations: We may not reimburse if there is no evidence that the damage was caused by the LSP. Damage from previous use or signs that a product was opened before shipping are considered issues with the product's condition at the time of purchase. Thes
Summary
Policy language clarified from "reimburse" to "provide reimbursement" and "LSP" expanded to "shipping carrier (LSP)". Damage from prior use or opened products remain non-covered. No new requirements introduced.
The package exceeded the promised delivery window despite having timely tracking updates, causing the seller to lose the value of the goods and the package.
Summary
Wording clarification in late delivery scenarios: changed "package exceeded the promised delivery window" to "package arrived after the promised delivery window" and shifted language from third-person "seller" to second-person "you". No new requirements or eligibility changes.
The logistics status showed that the package was delivered, but buyer/platform Customer Service confirmed that the customer never received the package. | Tracking shows the package was delivered, but the buyer or platform Customer Service confirms the customer
Summary
Reworded "Delivered But Not Received" claim scenario from "logistics status" to "Tracking shows" and clarified that buyer OR platform Customer Service can confirm non-receipt. No change to eligibility, approval criteria, or reimbursement rules.
Deducting points from your Account Health Rating (a metric that measures a seller's compliance with platform policies) | Revoking temp listing permission
Summary
Added "revoking temp listing permission" as enforcement action for gambling/blind box policy violations. Clarified Account Health Rating metric definition.
For Blind Box: Only brand-origin blind box products originally designed and manufactured as blind boxes by the brand, and the brand is identified by platform, may be promoted via temp listing. | Self-assembled blind box, blind box that are not from brands iden
Summary
Only brand-origin blind box products may be promoted; self-assembled blind boxes and those from unapproved brands are prohibited via temporary listing.
You must include:The card or memorabilia type or categoryExamples: sports, non-sport, pre-owned, mystery pack, repackA general explanation of how the break worksExample: “Participants will receive cards pulled live based on selected energy type.”Example: “Myst
Summary
The updated Gambling Policy clarifies that sellers must include specific descriptions for card or memorabilia breaks, including type, category, and general explanations, enhancing transparency.
Maximum values (e.g., “ceiling of $500,” “worth up to…,” “potential value of…”) | Maximum values (for example, "ceiling of $500," "worth up to…," "potential value of…")
Summary
Changed citation format from "e.g." to "for example" in gambling/break marketing prohibited claims. No new rules, requirements, or enforcement changes introduced.
Random Team Break: Buyers purchase a spot and are randomly assigned a unit (team, player, division, letter/serial number, or draft position). Each buyer receives every card matching their assigned unit pulled during the break.Exceptions:Random Team Breaks are
Summary
Random Team Breaks now require exclusive use of TikTok Shop's Surprise Set feature with platform-generated randomization. External tools, manual draws, secondary raffles for unsold slots, and off-platform methods are prohibited. Must be trading cards only, live on camera, single session.
UpdatedThe Intellectual Property Protection Center (IPPC) — How To Use It
Registered Design
Why should I use the IPPC?
Summary
Section removed "Why should I use the IPPC?" FAQ question from Registered Design documentation. No changes to IP protection requirements, processes, or eligibility criteria.
