Summary
New pricing restrictions added: deceptive/inflated prices, prices significantly higher than recent market rates, unit price inconsistencies across quantities, excessive shipping fees, and price gouging during crises are now prohibited.
Why it matters
Sellers face listing removal or enforcement action if pricing violates these new rules. Applies to all product categories. Requires proactive audit of current pricing strategy against recent market data and crisis-period increases.
Recommended action
Audit current and planned pricing: verify no price gouging during crises, compare unit prices across quantities and variation listings, and ensure shipping fees do not exceed product cost.
Don't list prices or sale prices that deceive customers
Don't set prices that are significantly higher than recent prices on or off Tik Tok Shop.
Don't charge more per unit when selling multiple units than the price for a single unit.
Don't use excessive or unconventional shipping fees, such as charging a shipping fee that is higher than the product price.
Don't list products with significantly different prices (such as a $19.99 t-shirt and a $39.99 sweatshirt) under one listing. Each product type must have its own separate listing to reflect accurate pricing.
Don't list variations that are not similarly and reasonably priced within the same listing. The primary price shown to customers must accurately represent the available options.
Don't unreasonably raise the prices of essential goods during crises, emergencies, or high demand situations, such as natural disasters, pandemics, or other unforeseen events. This is known as price gouging.
Ready to Launch?
No content was removed in this update.
Affects: Seller, Listing