Summary
TikTok added specific brand-naming restrictions: existing brands cannot be modified with numbers/symbols/special characters or alternative characters; new brands cannot use ®©™ symbols, hyperlinks, domain names, email addresses, only special characters, 5+ consecutive digits, or promotional phrases.
Why it matters
Sellers with existing branded products or custom brand names risk listing rejection if brand fields don't comply. Violations may freeze products or result in account penalties. Tighter enforcement on brand integrity reduces counterfeiting and trademark abuse but narrows acceptable brand naming formats.
Recommended action
Audit brand field entries across all active listings. Verify existing brands match official format exactly (no T1KT@k variants). Review custom brand names—remove symbols, digits-only strings, URLs, emails, and marketing phrases. Test updates in draft before bulk apply.
When entering an existing brand: Avoid modifying or misspelling it with numbers, symbols, or special characters (for example, T1KT@k)Avoid modifying it by using alternative characters (for example, Tik T0k), repeating or switching characters (for example, Tiiiik Toook, Tok Tik), misspelling or shortening it (for example, Tik Tock, TT), or splitting it using spaces (for example, Tik Tok)
Avoid modifying or misspelling it with numbers, symbols, or special characters (for example, T1KT@k)
Avoid modifying it by using alternative characters (for example, Tik T0k), repeating or switching characters (for example, Tiiiik Toook, Tok Tik), misspelling or shortening it (for example, Tik Tock, TT), or splitting it using spaces (for example, Tik Tok)
When creating your brand name: Don’t include these symbols in your brand name: ®, ㊟, ©, or ™Don’t use hyperlinks, domain names, or email addresses in your brand name Avoid using only special characters (for example, !!!, @%!^#); there should be at least one letter or number Avoid including more than 5 consecutive digits in your brand name, such as 111111, +65-12341234, or TM0012345. Don’t include promotional phrases like Top Seller, free shipping, best deals, or 50% off
Don’t include these symbols in your brand name: ®, ㊟, ©, or ™
Don’t use hyperlinks, domain names, or email addresses in your brand name
Avoid using only special characters (for example, !!!, @%!^#); there should be at least one letter or number
Avoid including more than 5 consecutive digits in your brand name, such as 111111, +65-12341234, or TM0012345.
Don’t include promotional phrases like Top Seller, free shipping, best deals, or 50% off
No content was removed in this update.
Affects: Seller, Listing