Summary
Brand name modification now explicitly prohibited in product titles. Sellers cannot use numbers, symbols, alternative characters, repetition, misspelling, shortening, or spacing to alter brand names (e.g., T1KT@k, TikT0k, TT, Tik Tok).
Why it matters
Clarified existing brand integrity requirement with specific prohibited modification techniques. Sellers using brand obfuscation tactics in titles risk listing rejection or suspension. Unaware sellers may unknowingly violate the rule and face enforcement.
Recommended action
Audit all active product listings for brand name modifications. Remove any titles using numbers, symbols, character repetition, misspelling, shortening, or spacing in brand names. Ensure brand names match official format exactly.
Avoid modifying or misspelling brand names with numbers, symbols, or special characters (for example, T1KT@k)
Avoid modifying brand names by using alternative characters (for example, Tik T0k), repeating or switching characters (for example, Tiiiik Toook, Tok Tik), misspelling or shortening them (for example, Tik Tock, TT), or splitting them using spaces (for example, Tik Tok)
No content was removed in this update.
Affects: Seller, Listing