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Total updates
1363
AddedElectronic Products Requirements
Purchase Invoice
Clearly describe the electronic product being listed
Summary
Purchase invoice requirements for electronic product resellers extracted and restated in new section structure. No new requirements added; existing rules on supplier details, product description, 365-day issuance, and language support reformatted into standalone section.
Refurbished electronic product listings must now explicitly display the word "Refurbished," brand name, and standardized device condition (Premium/Excellent/Good/Acceptable) in title and description.
New required listing elements for refurbished electronics: titles and descriptions must include "Refurbished" label, brand name, and device condition (Premium, Excellent, Good, or Acceptable).
All components (earphones/headphones, cables, adapters) must work properly. | Buttons and ports must function smoothly.
Summary
Smart earphones/headphones now require: Bluetooth 10m+ range, auto-reconnect, stable audio/calls/sync, 3+ hour battery, drop durability, ANC ≥9dB, channel balance, ergonomics. Listings must state third-party app required, include download instructions, provide free app, show demos in video/LIVE. Packaging must declare app installation required externally or on insert card.
Real-time or simultaneous translation | Less than 3-second delay
Summary
Functional feature requirements for smart earphones/headphones restructured from prose paragraph into bulleted checklist. No new capabilities or mandatory features added; existing translation, voice, and health monitoring options restated in list format.
A valid Federal Communications Commission (FCC) Safety Marking (required for products with Bluetooth or Wi-Fi) | Safety markings may be embossed on the product or applied as a sticker
Summary
FCC safety marking requirements for Bluetooth/Wi-Fi products restructured and clarified: stickers or embossing permitted, packaging placement allowed, double-stickering prohibited, labels must be secure/flat/intact. No new behavioral requirements—existing rule repositioned in document.
Early Stage Pilot Program for official and marketing creators:
Summary
Removed descriptor "for official and marketing creators" from Early Stage Pilot Program section heading. No underlying eligibility requirements or behavioral rules were altered.
Uploading a real-time ID and selfie photo: Up to 6 attempts. Take Photos of your Government Issued ID.Take 3 real-time selfies with your head turned. | Take Photos of your Government Issued ID.
Summary
Presentation change: ID verification instructions reformatted with minor wording clarification ("You will need to take photos..." replaces "Take Photos of..."). No new requirements or enforcement conditions introduced.
Policy document updated terminology from "TikTok livestreams" to "TikTok LIVEs" in the list of creator e-commerce activities. No change to actual eligibility requirements or permitted creator behaviors.
AddedAI-Generated Content Restrictions and Requirements
Fictional Professional Identities and False Personas for Promotion
False or Exaggerated Product Effects Using AI (Not Allowed) | Misleading Product Representation Using AI (Product Not as Described)
Summary
TikTok added explicit prohibitions on AI-generated false product effects (e.g., "instant hair growth") and misleading product representations. New enforcement section details content restrictions and CHR point deductions for violations.
AddedAI-Generated Content Restrictions and Requirements
Inconsistent Product Specifications
Change the size, color, material, or shape, of a product. | Show features or performance the product does not actually have.
Summary
TikTok added explicit prohibition on AI-altered product imagery: changing size/color/material/shape, adding false features, fabricating 3D/animation effects, or displaying products inconsistent with actual listings or shipments.
AddedAI-Generated Content Restrictions and Requirements
Fictional Professional Identities and False Personas for Promotion
False or Exaggerated Product Effects Using AI (Not Allowed) | Showing a product working perfectly in situations it normally cannot handle.
Summary
New prohibition: using AI-generated or fabricated professional personas ("doctors," "professors") to promote health products, and false/exaggerated AI product effects (instant hair growth, cavity removal, miracle cures).
AddedAI-Generated Content Restrictions and Requirements
Content-Level Enforcement
Removing product links or shopping cart functionality | Deducting applicable Creator Health Rating (CHR) points
Summary
TikTok introduced three new content-level enforcement actions for AI-generated content violations: restricting content distribution/visibility, removing product links and shopping cart functionality, and deducting Creator Health Rating points.
AddedAI-Generated Content Restrictions and Requirements
1) Creator-Initiated Disclosure Methods
Use the platform’s disclosure tool | Content created using official TikTok AI effects will be automatically labeled by the platform, and no manual action is required. If additional third-party or non-official AI tools are used, creators must still comply with
Summary
Section 1) Creator-Initiated Disclosure Methods restructured with step-by-step UI instructions (toggle toggle, confirm), enforcement language on false disclosure, and clarification that official TikTok AI effects auto-label. No new disclosure requirements or deadlines introduced.
AddedAI-Generated Content Restrictions and Requirements
When and How to Disclose AI-Generated Content
The video or audio includes synthetic faces, voices, digital humans, or highly realistic virtual figures; | The content is fully generated by AI or significantly edited by AI in a way that changes its original meaning or context;
Summary
Reorganized disclosure triggers into bulleted format within existing "When and How to Disclose AI-Generated Content" section. Three existing disclosure scenarios were moved from narrative text to structured list—no new requirements added.
AddedAI-Generated Content Restrictions and Requirements
Permitted Use Cases (Non-Exhaustive)
Product demonstrations
Summary
Five permitted AI use cases added to policy section: visual styles/effects, editing/quality improvement, translation/dubbing/subtitles, copywriting/script support, and product demonstrations. These were already permitted under policy but are now explicitly enumerated.
Invite-only category restriction restated in checklist format. Change is presentation-only: the underlying rule (certain categories limited to invited creators) already existed; only the checklist formatting was added during policy reorganization.
Exceptions for Non-Buyer Fault Return and Refund Rate
How Non-Buyer Fault Return and Refund Rate is Calculated
Summary
Page restructured to add "How Non-Buyer Fault Return and Refund Rate is Calculated" section and clarified FBT/TikTok Shipping exclusions. Sellers must use protective packaging and honest product descriptions—existing requirements restated.