Summary
TikTok Shop now prohibits the sale of products mentioning self-harm, glorifying mental health disorders, or making explicit weight loss claims. This also includes banning certain wellness products with restrictive branding regulations.
Why it matters
This change significantly impacts sellers, imposing stricter regulations on product listings and penalties for violations, fostering a safer environment and mitigating risks related to mental health-related content.
Recommended action
Sellers should review their listings for compliance with the new prohibitions on mental health, body wellness products, and ensure no mention of self-harm or weight management claims.
We do not allow the sale of products that mention specific forms of self-harm or suicide, such as cutting, burning, overdosing, or hanging oneself. This includes, but is not limited to, pens that replicate the sensation of cutting or books that discuss suicide methods.
Products that glorify, promote, trivialize, or stigmatize mental health disorders
We do not allow the sale of products that imply that mental health disorders are aspirational, trendy, or desirable. This includes, but is not limited to, replicas of suicide notes or Halloween costumes of patients in mental health care facilities.
Weight gain or muscle gain products that are typically used for pursuing specific body aesthetics, such as larger muscles and larger buttocks
Products and supplements that claim to aid in weight management, fat reduction, or similar goals are strictly prohibited. This includes, but is not limited to, diet pills, appetite suppressants, fat burners and creams, detox teas for the explicit purpose of weight loss, and any item making explicit weight loss claims
Products that use "GLP," "GLP-1," "Glucagon-like peptide-1," or similar terms in the product title or branding are prohibited, except for products clearly marketed as supportive products for individuals using GLP-1 medications.
Products or content that explicitly or implicitly depict, glorify, or promote suicide, self-harm, or disordered eating behaviors
Products that directly or indirectly mention forms of self-harm or suicide:
No content was removed in this update.
Affects: Seller, Listing
