Summary
TikTok Shop's Prohibited Products Policy now bans products promoting discrimination or hateful ideologies, and those exploiting human tragedies. Items that glorify violence or may provoke hatred are also prohibited.
Why it matters
This change heightens compliance risks for sellers, as listing such products could result in account penalties, removal of content, or suspension. Sellers must now scrutinize product listings more closely to avoid violations.
Recommended action
Review current product listings to ensure compliance with the updated ban on discriminatory and offensive products. Remove any items that fall under these new prohibitions immediately.
Products or content that promote, contain, or encourage illegal activities, hateful behavior, hate speech, promotion of hateful ideologies, or incite, provoke, or promote violence or hatred against an individual or a group of people
Products promoting discrimination based on protected attributes (caste, ethnicity, national origin, race, religion, tribe, immigration status, gender, gender identity, sex, sexual orientation, disability, serious disease and genetic information)
Products that promote, depict or glorify violent and hateful organizations or individuals, including violent extremists, violent political organizations, violent criminal organizations, hateful organizations, and individual perpetrators of mass violence
Products that directly exploit or profit from human tragedies and natural disasters, including those featuring explicit or insensitive depictions of such events, or those that may trivialize or make light of the suffering of affected individuals or communities
No content was removed in this update.
Affects: Creator, Seller, Listing, Video
