Summary
Three new prohibitions added to product title guidelines: no all-caps text, no marketing claims (e.g., "Best Seller", "20% off"), no variation lists, and no repeated words/phrases in titles.
Why it matters
Sellers must rewrite non-compliant titles to avoid listing rejection or removal. Changes affect searchability, customer perception, and conversion if marketing language is stripped without product detail compensation.
Recommended action
Audit all active product titles for all-caps, promotional claims, variation lists, and repetition. Rewrite titles to remain descriptive while staying within 25–200 characters and feature brand, type, key features, and size/quantity.
Avoid marketing material, promotions, or subjective comments that are not descriptive of the product itself (for example, "Best Seller", "Tik Tok Exclusive", "20% off", "free shipping", "NEW RELEASE", "low stock", "100% satisfaction guaranteed")
Avoid listing all product variations in the title (for example, "A1, A2, A3, A4, A5 available," or "XXS-6XL all sizes")
Avoid repeating words or phrases in the title (for example, "Cotton Shirt, Soft Cotton Shirt, 100% Cotton Shirt")
No content was removed in this update.
Affects: Seller, Listing