What to Avoid

Avoid including any information that attempts to redirect customers off Tik Tok Shop, such as QR codes or website links. Tik Tok cannot monitor the safety or validity of off-platform activities.

Avoid making references to "Tik Tok" without prior authorization, and avoid mentioning other e-commerce platforms or websites.

Avoid using terms like "Best Seller" or "Trending Item" in your listings that are not descriptive of the product itself.

Avoid including marketing material, promotions, or any other information that is not related to the product description.

Avoid including vague or confusing pricing information in your product listing. For example, do not include unrelated, exaggerated, or unverifiable pricing references such as, "This eyeliner is now going for as much as a coffee!" or "We are having our largest sale ever!"

Avoid providing misleading claims about a product's functions, effects, or materials. This includes using false advertising, exaggerated descriptions, or unverified before-and-after comparisons.

Avoid making major edits that change the product being sold, such as switching the image, title, brand, or price in a way that misrepresents the original product.

Avoid making false, unrealistic, or exaggerated claims in the product description.

Avoid infringing on others' intellectual property rights. Ensure your product titles, descriptions, brand fields, images, and videos comply with our Intellectual Property Policy.

Avoid using images or videos that depict prohibited themes, including:\n• Explicit or suggestive sexual imagery or activity\n• Negative body image or mental health\n• Animal abuse\n• Violent or shocking content\n• Hateful or discriminatory words and symbolism\n All product listing images must abide by our Tik Tok Shop Content Policy and Tik Tok Community Guidelines.