Best Practices

Descriptions should be at least 500 characters long.

Write clearly and explain the product’s main features, uses, and characteristics. Include accurate measurements, care instructions, and warranty information.

Include accurate measurements, care instructions, and warranty information.

Use proper grammar, punctuation, and sentences. Break up the text for easy reading, and include images if helpful.

You can add images that show size guides, how the product looks, important details, or usage instructions.

Ensure your description meets legal requirements, including: Product safety information and warnings, like California’s Proposition 65 (a regulation requiring businesses to provide warnings about significant exposures to chemicals that cause cancer, birth defects or other reproductive harm)Any other required disclosures per Tik Tok Shop policies

Product safety information and warnings, like California’s Proposition 65 (a regulation requiring businesses to provide warnings about significant exposures to chemicals that cause cancer, birth defects or other reproductive harm)

Any other required disclosures per Tik Tok Shop policies

Focus only on the product features - do not include seller-specific information like emails, websites, or other products.

When mentioning your product's brand, ensure the brand name is accurate, follows the brand owner's standardized format (for example, Tik Tok, not TIKTOK or Tiktok), and matches the brand name on the product packaging and labels.