Summary
Nine explicit image restrictions added: no text/graphics/watermarks on first image, no marketing stickers, no B&W images, no filters masking brand IDs, no unauthorized brand IDs, no placeholders/renderings, no misleading images, no off-platform redirects.
Why it matters
Sellers must now audit and remediate existing product listings for violations. Non-compliance risks listing suspension and shop penalties. The rules tighten enforcement on image quality and brand representation, directly affecting product visibility and merchant account standing.
Recommended action
Review all active product listings within 14 days. Remove or replace images violating new restrictions (especially first image rules). Test filters and B&W images for removal. Update upload workflows to prevent future violations before listing submission.
Don't use mosaics or filters (like contrast or blurring). These can mask brand identifiers like logos.
Don't add another brand's identifiers to your product if it is not branded. If your product is branded, don't alter its brand identifiers.
Don't include any information that tries to redirect customers away from Tik Tok Shop
No content was removed in this update.
Affects: Seller, Listing