Summary
Updated wording to replace 'minors' with 'children' and clarify prohibitions on discrimination and harmful behavior directed at children in branded content.
Why it matters
This change sharpens the focus on protections for children, signaling increased scrutiny on content aimed at them, which could affect compliance for creators and sellers targeting younger audiences.
Recommended action
Review all branded content to ensure compliance with the updated language on child protection and discrimination guidelines.
include or promote any discrimination based on sex, race or ethnic origin, nationality, religion or belief, disability, age or sexual orientation;
cause physical, mental or moral detriment to children;
exhort children to buy, rent or hire a product or service, or encourage children to persuade their parents or others to purchase goods or services being advertised; or
exploit the special trust that children place in parents, teachers or other persons, or show children in dangerous situations.
include or promote any discrimination based on sex, race or ethnic origin, nationality, religion or belief, disability, age or sexual orientation;
cause physical, mental or moral detriment to children;
exhort children to buy, rent or hire a product or service, or encourage children to persuade their parents or others to purchase goods or services being advertised; or
exploit the special trust that children place in parents, teachers or other persons, or show children in dangerous situations.
Affects: Creator, Seller, Video
