Summary
Policy page restructured from numbered bullet format to narrative prose. All substantive probation requirements (tier thresholds, compliance reviews, appeals process) remain unchanged. This is a presentation-only update with no new behavioral requirements.
Why it matters
Sellers see the same probation rules and tier limits (50/100 → 100/200 → 200/1000 orders/products) but in clearer language. Clarification that probation is "not a penalty" may reduce seller anxiety, but no operational impact or new enforcement introduced by this reformat.
Recommended action
Review updated Probation page for improved clarity on tier progression and onboarding tasks. No compliance action needed; existing probation compliance obligations remain identical.
New shops start in a temporary probation program with capped daily orders and listings: Beginner 50/100, Standard 100/200, Premium 200/1,000, and Pro removes order caps. It applies to all new Tik Tok Shop sellers and is not a penalty. Progress by completing onboarding tasks and maintaining reliable fulfillment, accurate listings, and good customer support. Limits can be temporarily reduced during account or compliance reviews, and graduation has no fixed timeline.
One-line takeaway: New shops start with OVL limits and unlock higher tiers by completing tasks.
Core Value/Change:
① Probation helps new sellers ramp safely ② limits rise with reliable fulfillment, listings, and support ③ Pro removes probation order caps
Thresholds & Requirements:
① Beginner: 50 orders/day, 100 products ② Standard: 100/day, 200 products ③ Premium: 200/day, 1,000 products
Red Lines & Compliance:
① Tik Tok Shop may review compliance regularly ② violations can trigger point deductions, listing removal, selling revocation, or refunds ③ appeal via Appeals guidance
Immediate next action: Check Probation page for pending tasks
Affects: Seller, Listing
