Summary
Customer information misuse rules moved from prohibited behaviors section with clarification: communicate only via Chat with TikTok, prohibit external contact, maintain confidentiality. No new requirements—reorganization for clarity.
Why it matters
Sellers must understand enforcement applies to unauthorized customer contact. Policy restatement reinforces existing obligations around data privacy and communication channels to reduce violations.
Recommended action
Compare old and new section text, then update internal guidance only if the changed lines introduce a clear new requirement.
Sellers are required to comply with Tik Tok's Privacy Policy and are strictly prohibited from misusing sensitive customer contact information (such as full names and addresses) under any circumstances.
Sellers must only communicate with customers through Tik Tok Shop's Chat with Tik Tok in Seller Center. Any other forms of communication outside of Chat with Tik Tok are prohibited. Learn about Chat with Tik Tok usage policies in the Customer Service Policy.
Sellers are obligated to keep records of all communications with customers confidential at all times.
No content was removed in this update.
Affects: Seller
