Review recent policy updates, sorted newest first, with lightweight filters for quick review.
Total updates
704
AddedListing and Image Requirements (Supplemental — Attribute Accuracy Standards)
AI Summary
Actionable Steps: ① Add required category-specific information in images/description/attributes ② Improve visuals with multi-angle, 3:4 borderless, or model images where relevant ③ Use Seller Center’s Product Optimizer Tool. | Poor: This tier indicates that th
Summary
Existing listing quality guidelines (Poor/Fair/Good tiers) restructured into AI-summary format with clearer thresholds: titles 25–255 chars, 5+ images >600×600px, 80+ char descriptions. No new requirements added.
Log into Seller Center. | Under Account Information, add your phone number. Email verification may be required.
Summary
Restructured how-to section with step-by-step instructions for enabling two-step verification. No new requirements or enforcement changes — underlying mandate and 30-day deadline remain unchanged from prior policy.
AddedTikTok Shop: Securing Your Account with Two-Step Verification
Two-Step Verification
Existing sellers must link a phone number and enable two-step verification. This will allow you to continue using Seller Center without disruption. | Action Required!
Summary
Page restructured to emphasize two-step verification requirement. No new rules added; existing 30-day deadline and withdrawal-hold enforcement already established in prior policy version.
RemovedTikTok Shop: Securing Your Account with Two-Step Verification
Securing your Account with Two-Step Verification
Securing your Account with Two-Step Verification02/26/2026Key Points: Two-step verification helps prevent unauthorized access to your account. All sellers must link a phone number and enable two-step verification. If setup is not completed within 30 days of no
Summary
Policy article on two-step verification requirement removed from public seller documentation. The underlying mandate (enable 2SV within 30 days or face withdrawal restrictions) remains unchanged; this is a content removal, not a rule change.
AddedTikTok Shop: Guide to Selecting the Right Product Category
Actions to Avoid
Don’t test multiple categories for the same product to see which does better. It confuses customers and violates policies. | Don’t miscategorize your product to get more exposure.
Summary
Added clarification section "Actions to Avoid" restating three existing listing categorization prohibitions: testing multiple categories, miscategorizing for exposure, ignoring customer feedback on discoverability.
AddedTikTok Shop: Guide to Selecting the Right Product Category
Best Practices
Start with the category suggested in Seller Center. | Make sure the category matches how customers search for your product.
Summary
Restructured Best Practices section to highlight four actionable steps: start with Seller Center suggestions, match customer search behavior, audit active listings, and add attributes for visibility. No new requirements introduced.
AddedTikTok Shop: Guide to Selecting the Right Product Category
Incorrect Category Violations
Listing a boy’s polo shirt under Menswear instead of Kids’ Fashion. | Listing a cat toy under Small Animal Supplies instead of Dog & Cat Supplies.
Summary
Policy guide restructured to highlight "Incorrect Category Violations" section with three concrete examples (boy's polo shirt, cat toy, refrigerator) and corrective steps. No new requirements introduced.
AddedTikTok Shop: Guide to Selecting the Right Product Category
Why Category Accuracy Matters
Get better visibility: Customers can find your product where they expect it to be. | Avoid problems: Correct placement helps you follow policies and prevents violation tickets.
Summary
Reformatted product categorization guidance to emphasize four benefits: visibility, discovery, trust, and policy compliance. No new requirements or enforcement changes introduced.
UpdatedTikTok Shop: Guide to Selecting the Right Product Category
Your Guide to Selecting the Right Product Category
Your Guide to Selecting the Right Product Category02/26/2026Beginner Key Points: Use the right category to improve visibility and trust on Tik Tok Shop. Review or adjust suggested categories to make sure your products are listed correctly. Avoid violations by
Summary
Product categorization guide substantially condensed. Removed instructional details on formatting, examples, violations, restricted categories, best practices, and actions to avoid. Retained only 3 key points and 2 example categories.
AddedCreator Health Rating Overview and Requirements
Your CHR score
Recommended actions to improve your CHR | A list of your violations
Summary
Page restructuring adds two new sections to Creator Health Rating dashboard: "Recommended actions to improve your CHR" and "A list of your violations." No new enforcement rules, requirements, or eligibility thresholds introduced.
AddedCreator Health Rating Overview and Requirements
Personalized Account Health Report (PAHR)
Bonus Points Overview – See how many points you’ve earned through eligible orders, content, and Creator Quizzes.
Summary
Personalized Account Health Report (PAHR) features restructured and explicitly documented: Bonus Points Overview, Adjustable Date Range (90-day filtered view), Top 3 Most Violated Policies with Academy links, and Feedback Survey. No new CHR scoring rules or enforcement thresholds changed.
AddedCreator Health Rating Overview and Requirements
Points Awarded
Policy Quizzes: Earn 1 point for each perfect score on a Creator Policy Quiz related to a violation. | Eligible Content: Earn 1 point each time you post policy-compliant LIVE or short video content that generates at least one eligible order within 180 days. A
Summary
Restructured points award criteria for Creator Health Rating system. Policy Quiz, Eligible Content, and Eligible Orders subsections moved from FAQ context into dedicated "Points Awarded" section for improved clarity and navigation.
AddedCreator Health Rating Overview and Requirements
Points Reduction
Violations of our Content Policy, Creator Terms of Use, or other policies. | The number of points deducted depends on the violation's severity and frequency.
Summary
Points Reduction section clarified: violations trigger point deductions based on severity/frequency; deductions reset after 90 days. This restates existing CHR framework without introducing new requirements or enforcement triggers.
AddedCreator Health Rating Overview and Requirements
Creator Health Rating (CHR)
Red (1–150 points): Your account is at risk of deactivation. | 0 points: You are no longer eligible to be a TikTok Shop Creator, and all e-commerce permissions are banned.
Summary
Added visual color-coded CHR status labels (Green 200-1,000, Orange 151-199, Red 1-150, 0 points). No new thresholds, enforcement rules, or eligibility criteria changed—reformatted existing policy into clearer tier descriptions.
AddedHow To Avoid Counterfeits, Knockoffs, And Other Trademark Infringement Violations
AI Summary
One-line takeaway: Trademark infringement is strictly prohibited; sell authentic products and avoid unauthorized brand/public figure use. | Red Lines & Compliance: ① No counterfeits, knockoffs, replicas, dupes ② No unauthorized trademarks, celebrity names/imag
Summary
Article restructured into AI-summarized format with "Red Lines," "Actionable Steps," and "Thresholds" sections. No new requirements, prohibitions, or enforcement changes introduced; existing trademark infringement rules restated in condensed format.
AddedHow To Avoid Counterfeits, Knockoffs, And Other Trademark Infringement Violations
[L3 Education Article] How To Avoid Counterfeits, Knockoffs, And Other Trademark Infringement Violations
[L3 Education Article] How To Avoid Counterfeits, Knockoffs, And Other Trademark Infringement Violations
Summary
Presentation change only: article title was restructured to include "[L3 Education Article]" metadata tag and updated publication date from 02/26/2026 to 06/17/2026. No substantive policy requirements changed.
UpdatedHow To Avoid Counterfeits, Knockoffs, And Other Trademark Infringement Violations
Best Practices
How To Avoid Counterfeits, Knockoffs, And Other Trademark Infringement Violations02/26/2026Manage Product Intellectual Property Listing Restrictions Shop Health Tik Tok Shop maintains a strict policy against all forms of intellectual property (IP) infringement
Summary
This update reformats the Trademark Infringement guide into a structured "Best Practices" section with improved formatting, clearer bullet lists, and enhanced definitions (e.g., added definition of right of publicity). No new restrictions or requirements introduced.
The product's Customer Experience Index is more than 3 times the average Customer Experience Index of products in the same listing category. Products that exceed this limit may be subjected to restrictions or removal from Affiliate Marketing. | The product has
Summary
Product disqualification threshold tightened from ≤1.5x to >3x average Customer Experience Index; new automatic enforcement (restrictions/removal) triggered when threshold exceeded.
The seller's account is permanently or temporarily deactivated due to a violation of TikTok Shop policies. Note: In this situation, the seller may be permanently disqualified from Affiliate Marketing. | Note: In this situation, the seller may be permanently di
Summary
Clarified SPS disqualification threshold: shops fall from affiliate eligibility when SPS drops below 3.0 (previously stated as 3.5 minimum). Added explicit permanent disqualification risk for account violations.
Not currently flagged as a high-risk creator under TikTok Shop's creator risk review | Not currently flagged as an inferior-performance creator
Summary
Auction plan visibility now requires three new risk flags: no high-risk creator status, no inferior-performance flag, no active IP risk flag. Creators meeting general eligibility may be excluded from Auction targeting based on risk assessment.
