Summary
New mandatory disclosure requirements for product safety: identity, warnings, instructions, ingredients, dates, and claims support. Unsupported health claims, omitted safety info, and unsafe content depictions now explicitly prohibited.
Why it matters
Sellers must now include specific safety disclosures (warnings, age restrictions, ingredients, shelf life) in listings and cannot show unsafe use in images, videos, or livestreams. Non-compliance risks listing removal and enforcement action.
Recommended action
Audit all product listings for required disclosures: warnings, age restrictions, ingredients, instructions, expiration dates. Remove unsupported health claims. Review all product images and video content for unsafe use depictions.
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Product identity: what the product is, what is included, and how it should be used.
Warnings and precautions: safety warnings, age restrictions, use limits, supervision needs, and misuse risks.
Instructions:
safe-use steps, assembly, charging, storage, cleaning, maintenance, disposal, replacement, or adult supervision instructions.
Ingredients and materials: ingredients, materials, allergens, supplement facts, nutrition facts, and other product composition information where applicable.
Dates and shelf life: expiration date, best-by date, period-after-opening information, shelf life, lot number, or batch information where applicable.
Supported claims: safety, health, performance, certification, and compliance claims must be accurate and supported. For more guidance, review Regulated Claims: What You Need to Know.
“WARNING: Keep plastic bags away from babies and children. Suffocation hazard.”
No packaging warning where one is needed.
“Keep upright. Open with care. Keep sealed when not in use.”
“Do not exceed the recommended serving. Keep out of reach of children.”
Unsupported health or treatment claims.
“Not for children under 3 years. Choking hazard: small parts.”
Suggesting it is suitable for young children without age support.
“Stop use if the product becomes unusually hot, emits smoke, leaks, or smells burnt.”
No charging or stop-use instructions.
Hiding or omitting important safety information from the listing or packaging.
Showing unsafe product use in images, videos, livestreams, or other product content.
Making unsupported safety, health, performance, certification, or compliance claims.
Affects: Seller, Listing, Video
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No content was removed in this update.
