Summary
New policy mandates monitoring customer complaints, reviews, returns, and recalls related to product safety. Sellers must now verify and correct safety issues per identified signals and keep detailed records.
Why it matters
This change enhances seller accountability for product safety, demanding timely action on safety issues to prevent harm and compliance violations. Failure to adhere could result in severe consequences for sellers.
Recommended action
Sellers should review their products and listings immediately, implement a monitoring system for safety signals, and ensure that record-keeping practices are up-to-date.
Signals to monitor
Customer complaints about injury, illness, burns, overheating, choking, leakage, contamination, allergic reaction, sharp parts, or broken parts.
Reviews that mention unsafe use, unclear instructions, missing warnings, product damage, or packaging issues.
Returns connected to defects, expiration, leakage, battery problems, charging issues, or quality concerns.
Seller Center notifications about product safety, account health, policy updates, or document requests.
Supplier, manufacturer, regulator, or public recall notices that may affect the product.
What to do when you identify a potential safety issue
Pause and review the product. Check the listing, product condition, documents, packaging, supplier information, and customer feedback.
Remove or correct unsafe content. Update missing or unclear warnings, instructions, claims, images, videos, or livestream content.
Stop selling unsafe inventory. Do not continue selling products that are recalled, expired, contaminated, damaged, leaking, defective, or unsafe for intended use.
Keep records. Save supplier, batch, lot, SKU, complaint, return, and corrective-action information where applicable.
Respond to document requests. If Tik Tok Shop asks for product safety or compliance materials, provide accurate documents that match the exact product being sold.
No content was removed in this update.
Affects: Seller, Listing
