Summary
TikTok Advertising Policies replaced "Sexual activity" with "Sexually explicit content" in the adult content prohibition list. No new behaviors are prohibited; this is a terminology clarification of an existing blanket restriction.
Why it matters
This is a presentation-only change that clarifies existing policy language without introducing new requirements. Advertisers currently compliant with adult content restrictions remain compliant. No immediate behavioral change required.
Recommended action
Compare old and new section text, then update internal guidance only if the changed lines introduce a clear new requirement.
Sexually explicit content is not allowed.
Sexually explicit content
Sexually explicit content is not allowed.
Sexual activity
Affects: Creator, Video
