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Review recent policy updates, sorted newest first, with lightweight filters for quick review.
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704
Sustained ability to create high-quality content
Summary
Text "Sustained ability to create high-quality content" explicitly stated under Creator Qualification Criteria. Already implicit in Promotion Performance Score and Creator Health Rating; now surfaced as separate line item for clarity.
Affects: Creator
Showing 61–80 of 704
Sellers can engage creators to promote products that qualify for Affiliate Marketing on the seller's behalf. The promoted products are considered "affiliate products". | Creators can search for a specific seller's affiliate products to promote and earn commiss
Summary
Presentation restructure of affiliate marketing mechanics. Core definitions moved earlier: sellers engage creators to promote affiliate products, creators earn commission by promoting, TikTok Shop recommends products to creators. No new requirements added.
Affects: Creator, Seller
May be allowed if the following requirements are met:- Provide proof of approval and certification from appropriate local regional regulating authorities- The ad must be restricted to users aged 18 years or older- Disclose safety and usage requirements | - Dis
Summary
Infant formula age limit extended from 0-6 months to 0-12 months; follow-on formula from 6 months to 12 months. Regional restrictions changed (Bahrain, Egypt removed; Belgium, Estonia added). Medical devices now require CE/UKCA marking. Cosmetic clinics, medical institutions, pharmacies restrictions tightened.
Affects: Seller, Listing
Avoiding Trademark Infringement With Your Shop Name & Avatar02/26/2026Registration & Onboarding Account Management Tik Tok Shop maintains a strict policy against all forms of intellectual property (IP) infringement, including trademark infringement. This exten
Summary
Enforcement consequences expanded: resetting shop name/avatar now joined by official warnings, temporary shop suspension, permanent suspension, and removal of selling privileges for repeat or impersonation violations.
Affects: Seller
Approved: If your appeal materials resolve the concern, your product can remain listed | Denied: If concerns are not sufficiently addressed, the product may be removed
Summary
Added explicit appeal outcome statements: "Approved" if materials resolve concerns (product remains listed) and "Denied" if concerns unaddressed (product removed). No new requirements—clarifies existing appeal process.
Affects: Seller, Listing
Steps to fix product flaws or shipping-related issues | Updates to the Product Detail Page (for example, title, images, or description changes) to improve accuracy
Summary
Added clarifying examples to appeal action plan requirements: sellers must include "steps to fix product flaws or shipping issues" and "updates to Product Detail Page" when submitting appeals for quality violations. Presentation restructure with no new enforcement triggers.
Affects: Seller, Listing
Provide original documents: All documentation must be official, accurate, legible, and current. This includes logos, markings, IDs, dates, or signaturesSome products on TikTok Shop undergo strict scrutiny to determine if they are eligible for sale, such as foo
Summary
New explicit requirements for compliance documentation in product quality appeals: provide original, unaltered, non-expired certifications (e.g., PRP, cGMP) with all logos, markings, IDs, dates, signatures legible and current.
Affects: Seller, Listing
Compliance documentation (for example, certificates or reports) | Important: If no appeal is submitted within the notification period, your listing(s) may be impacted.
Summary
Reformatted the "Responding to Product Quality Violations" section to highlight three appeal submission requirements: compliance documentation, action plans, and deadline consequences. No new enforcement rules introduced.
Affects: Seller
Guarantee Shelf Life on Listings: Add a "minimum shelf-life guarantee" to your product detail page (for example, "30+ days on delivery") | Do not Use Manufacturing Dates Alone: Without an expiration date, customers may be confused or misled
Summary
Formalized "Expired Products" section with five new best practices: use YYYY/MM/DD date format, implement FIFO inventory systems, add shelf-life guarantees to listings, monitor slow-moving stock, never relabel/resell expired items. Corresponding "do not" prohibitions clarify non-compliance risks.
Affects: Seller, Listing
Install Filters and Shields on Equipment: Prevent debris from entering the product line by using proper machinery safeguards | Use Tamper-Evident Seals: Secure every product with packaging that clearly shows if it has been opened or altered
Summary
TikTok expanded consumable safety guidance to explicitly require tamper-evident seals, equipment safeguards, and staff hygiene training for food/beverage sellers. New requirements to display tamper-proof packaging images in listings and document storage/expiration details.
Affects: Seller, Listing
Wrap Fragile Items Fully: Protect your product by wrapping it in cushioning materials, such as bubble wrap or foam sheets. Ensure complete coverage of all surfaces. For extra precaution, wrap the item in layers to prevent any impact from damaging the product |
Summary
Fragile product packaging guidance restructured: moved from "What to Avoid" format into expanded "Best Practices" section with additional detail on multi-layer wrapping, overbox packaging, and labeling. No new requirements added—existing guidance reordered for clarity.
Affects: Seller, Listing
Do not Omit Assembly Instructions: Never leave customers without clear guidance when a product requires specific usage instructions | Do not Assume Customers Will Know: Always specify in the product description whether assembly is necessary
Summary
Assembly instructions section restructured from policy context into standalone guidance. Existing requirements reworded for clarity; no new substantive behavioral mandates introduced beyond prior policy language.
Affects: Seller, Listing
Provide Comprehensive Product Information: Clear and honest communication helps customers understand exactly what they are purchasing and builds trust. A well-informed customer is more likely to make a purchase that they are happy withInclude Accurate Size Inf
Summary
Product quality policy restructured with reformatted best practices and avoidance guidance. No new substantive requirements introduced; existing rules clarified and reorganized for improved readability.
Affects: Seller, Listing
One-line takeaway: Product quality depends on accurate listings, safe packaging, self-testing, and fast appeals. | Red Lines & Compliance: ① Don’t use misleading claims, omit key details, or sell expired items ② Follow safety, hygiene, and packaging standards
Summary
Added AI summary section to Product Quality guide: restructured existing requirements into concise takeaway, core values, red lines, actionable steps, and immediate action checklist. No new rules introduced.
Affects: Seller, Listing
Product Quality: What You Need to Know05/13/2026Building Trust through Product Quality When it comes to running a great shop, product quality is everything. It’s not just about offering great items, but also making sure those items arrive safe, sound, and exac
Summary
Policy page removed entirely and replaced with condensed AI-generated summary format. Substantive requirements remain unchanged; this is a presentation restructure with no new rules or enforcement triggers added.
Affects: Seller
Product Ratings page (negative reviews)
Summary
Policy reorganized to surface Product Ratings and Shop Chat pages as duplicate listing risk monitoring locations. No new enforcement rules or behavioral requirements added.
Affects: Seller, Listing
Add variations (such as size, color, or pack quantity) within the same listing | Do not create separate listings for each option
Summary
Presentation-only restructuring of duplicate listing guidance. Content (use variations, avoid separate listings) was already required; reformatted section now leads with actionable best practices before violation definitions.
Affects: Seller, Listing
Offer the same product with only minor changes (for example, title wording, images, or SKU (Stock Keeping Unit)) | Exist multiple times instead of being combined into one listing with variations
Summary
Policy page restructured to extract duplicate listing violations into a concise bulleted list. Underlying rules remain unchanged: one listing per product, variations for options, no repeatedly recreated duplicates. No new requirements added.
Affects: Seller, Listing
One-line takeaway: Duplicate listings or misleading SKU variations can trigger listing restrictions/removal and other enforcement; keep one listing per product, use variations for options, and monitor Manage Products, returns/reviews, Shop Performance Score, a
Summary
AI Summary section added to duplicate listing policy; restates existing enforcement rules (listing removal, visibility restriction) and monitoring requirements in one-line takeaway format. No new behavioral requirements introduced.
Affects: Seller, Listing
Avoiding Duplicate Listings: Best Practices for Sellers02/26/2026Manage Product Key Points: Tik Tok Shop may take enforcement actions when your shop violates our policies or does not meet our performance standards. These actions may include restricting sellers
Summary
Policy page content removed; duplicate listing rule, variation guidance, and monitoring references no longer published. Underlying prohibition and enforcement remain in force.
Affects: Seller, Listing
