Summary
New requirements for sellers include maintaining safety records, providing clear safety information, and monitoring customer feedback, indicating stricter compliance protocols.
Why it matters
These changes heighten accountability for sellers to ensure product safety, exposing them to potential liabilities if regulations are not followed. Non-compliance may lead to enforcement actions or account penalties.
Recommended action
Sellers should review the new safety requirements immediately and implement necessary changes to their practices and documentation to ensure compliance.
What sellers should do
Follow Tik Tok Shop policies. This includes category-specific safety and compliance requirements.
Meet applicable legal and safety standards. Some product categories may require approval before sale. Review Your Guide to Category Qualification if your product is in a category that may need approval.
Provide clear product use and safety information. Include instructions, warnings, precautions, age restrictions, and use limits where they apply.
Include practical care and handling information. Add storage, charging, cleaning, assembly, disposal, maintenance, or adult supervision instructions when relevant.
Keep safety records. Maintain records that help trace products to a supplier, manufacturer, importer, batch, lot, model, SKU, or purchase record where applicable.
Review customer feedback regularly. Complaints, reviews, returns, and questions can reveal product safety issues.
Monitor Seller Center notifications. Check for account health updates, policy updates, product safety notices, and requests for product safety or compliance documents.
What sellers should avoid
Listing products before confirming they are allowed under Tik Tok Shop policies.
Assuming a product is safe or compliant without checking documents, labels, warnings, or safety information.
Copying another seller’s listing without verifying the safety information for your own product.
Ignoring customer complaints, reviews, returns, or Seller Center notifications that may indicate a safety issue.
Selling products that are recalled, expired, damaged, contaminated, defective, leaking, tampered with, or unsafe for their intended use.
Using documents, test reports, certificates, labels, or product photos that do not match the actual product being sold.
No content was removed in this update.
Affects: Seller, Listing
