Summary
TikTok Shop added comprehensive weight management content restrictions prohibiting high-risk claims (rapid, guaranteed, extreme weight loss). New "Safer Wording" guide requires wellness-focused language; shapewear must not claim actual weight loss; before-and-after imagery tied to products is restricted.
Why it matters
Sellers and creators promoting weight-loss, fitness, or shapewear products must immediately revise copy, claims, testimonies, and imagery to avoid high-risk language or face enforcement. Violation risk is elevated: claims like "guaranteed weight loss in 7 days" or "fast results" are now explicitly prohibited with enforcement consequences.
Recommended action
Audit all weight management, fitness, shapewear, and supplement listings and video content. Replace prohibited terms ("lose weight fast," "guaranteed," "GLP-1") with approved safer wording ("supports balanced routine," "helps you feel less sluggish"). Remove before-and-after weight comparisons and testimonies crediting products for weight loss.
Some lines were shortened in the change preview. View full policy →
Supports a balanced routine.
Helps you feel less sluggish as part of a healthy lifestyle.
Guaranteed weight loss in 7 days.
Designed to support your fitness routine.
A comfortable shaping layer for everyday wear.
This shapewear helps you lose weight.
"Helps me feel less sluggish".
"Supports my balanced diet".
"Helps me feel less bloated or constipated".
"Supports my overall well-being".
"Supports my balanced lifestyle".
"Helps me feel cleaner or more refreshed".
It is not allowed to say or imply that a product caused rapid, guaranteed, or extreme weight loss or muscle gain (a high-risk claim).
It is allowed to talk about your general lifestyle, energy, or well-being, and to make general low-risk weight loss claims for adult (18+) audiences, as long as you do not make a high-risk claim or attribute rapid or extreme weight loss or muscle gain to a particular product.
Sports/Fitness Equipment — for example, exercise/fitness equipment promoted with a before-and-after comparison such as a chubby → toned physique.
Making high-risk claims (rapid, guaranteed, or extreme) that a product can speed up weight loss or muscle gain.
Promote weight loss or muscle gain using high-risk keywords or weight-focused hashtags.
Affects: Creator, Seller, Listing, Video
Suggest that a product treats or cures weight-related or medical conditions.
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No content was removed in this update.
