Summary
Pricing guide restructured with new examples and clarifications of fake discounts, bundle breakouts, and misleading SKU practices. No new enforcement rules or behavioral requirements introduced.
Why it matters
Sellers should review updated examples to understand existing pricing policy compliance. The change is primarily educational—clarifying what already-prohibited practices look like in real scenarios.
Recommended action
Review the new "Examples and Explanations" section to familiarize teams with visual/SKU scenarios that violate existing policy. Audit listings against the provided examples (e.g., fake discounts, bundle splits, cross-category SKUs).
Fake Discounts(e.g. Product's list price is inflated, and discounted to real price)
The product's real value is $9.99, but there is a fake list price, which gives buyers the impression of a fake discount.
Bundles Broken Out (e.g. Main product is a toothbrush and toothpaste bundle, but there is one SKU with just toothpaste)
The product image only includes a bundle of multiple products. However, the listing includes SKUs with the products broken out instead of the bundle.
Cross product type/categories (e.g. The main product is a sweatshirt, but added a t-shirt SKU which is cheaper)
The main product image is a crewneck which is priced at $39.99. However, the listing also includes a tshirt SKU which is priced cheaper at $24.99. In this case a customer would think the crewneck is $24.99.
Unrelated/non-shoppable SKUs (e.g., a SKU with "Size: "ERROR" listed with a $27.90 t-shirt)
The listing includes a SKU with "error" as one of the size properties. Meanwhile, the other SKUs have standard sizes (M, L, XL, XXL, etc.)
Accessory-only SKUs(e.g., a lid only SKU for a product that is a whole cup with lid)
The main product image is a tumbler. However, the liting includes a tumbler lid only as a SKU.
Smaller Packs/Units Than Advertised(e.g., a 20 pack in the main product, but a 1 piece SKU)
The seller has a 4 piece as the main PID, but offers a 1 piece SKU.
No content was removed in this update.
Affects: Seller, Listing
